Fernando Mattei
Creative Director at BBH NY
New York, 美国
标题Briefs
广告公司
广告战役 The Art of Shaving Gift Campaign - Fathers' Day
广告主 The Art of Shaving
品牌 The Art of Shaving
首次发布日期 2014 / 6
行业领域 化妆品、美容产品及香水
剧情简介 Shopping for your father is a challenging task for most. Often times, gift-givers are scrambling for last minute ideas and opt for typical Father’s Day gifts, like socks, ties and belts. Unfortunately gift-givers are mis-lead by their Father’s “thank you, ” into believing they made a great gift choice. In an insertion running the Friday before Father’s Day, the Art of Shaving created a campaign playing on the distinct difference between a Father’s polite response, and a response they really, really mean. Typically, a caring Father would reply with a polite “thanks,” when receiving a gift they have no use for, but when they receive a gift they are actually excited about they don’t just say “thanks”, they emulate it. 
媒体类别 报纸
首席创意官
首席创意官
创意总监
创意总监
美术指导
文案
插图画家

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