标题 | It starts with a booking |
广告公司 | adam&eveDDB |
广告战役 | It starts with a booking |
广告主 | Booking.com |
品牌 | Booking.com |
首次发布日期 | 2022 / 7 |
行业领域 | 在线旅游和预订服务 |
剧情简介 | A hero 120” TVC is centred around a journey of discovery, in which a young child starts to discover and unlock their football skills. The child finds out that their Mom is taking them to the final of the Women Euros, where they meets their role model, England football player Millie Bright, making her dreams come true, thanks to one small – yet significant – booking moment. The story, which at first might seem like the journey of a young boy, plays on viewers’ bias, and attempts to shift perceptions, while creating a fun and playful spot that showcases a love for football and a pivotal booking.com moment, as we learn that the young footballer is actually a girl. |
哲学 | As part of a multi-year partnership with UEFA, adam&eveDDB and Booking.com have launched an exciting new 360 campaign to promote sponsorship of the UEFA Women’s Euro 2022. The integrated campaign, ‘It Starts With A Booking’ aims to inspire the next generation of female football players. adam&eveDDB worked with Booking.com to ensure gender diversity on and off camera. The ad was directed by Natalie Rae and features female football stars, including German player, Linda Dallman in their German adaptation. |
媒体类别 | 电视 |
长度 | |
市场 | 荷兰, 希腊 |
Offline | The Assembly Rooms |
后期制作 | Absolute Post |
Brand Creative Manager | Ali Ronca |
Head Of Brand Production | Nadia Pack |
Chief Marketing Officer (CMO) | Arjan Dijk |
Director of Brand and Production | Carine van der Heijden |
Head of Brand Creative | Diana Marcela Agudelo Hernandez |
Senior Sponsorship Manager | Sam Cussins |
Senior Project Manager | Jamie Jeffers |
Senior Designer, Motion | Giuliana Latte |
创意总监 | Genevieve Gransden |
创意总监 | Selma Ahmed |
Head of Strategy | Will Grundy |
Business Director | Jo Lorimer |
Brand Producer | Nicole Olwagen |
客户经理 | Jono Shaw |
制作公司 | Object & Animal |
导演 | Natalie Rae |
执行制片 | Dom Thomas |
执行制片 | Laura Hegarty |
制片 | Lucy Sherwood |
制作经理 | Andrea Harvey |
摄影指导 | Eira Wyn Jones |
1st AD | Ben Glickman |
1st AD | Spyridoula Bagiorgou |
Director Assist and 2nd Unit | Annah Hopkins |
摄像师 | John Ellis Evans |
Location Manager | Petros Chitris |
Location Manager | Maria Thomopoulou |
Focus Puller | Giorgos Maniatis |
Steadicam | Michalis Tsimnropoulos |
Gaffer | Michalis Christoforatos |
Line Producer | Kostas Tagalakis |
美术指导 | Katerina Kyrozi |
Wardrobe / Stylist | Dafni Iliaki |
Make-Up Artist | Mina Komini |
Hair | Irini Chatzoglou |
Casting Director | Cameron Lock |
剪辑师 | Eve Ashwell |
Editorial Producer | Daniel Breheny |
Assistant Editor | Andre Rodrigues |
Assistant Editor | Bruna Manfredi |
Lead VFX & Flame Artist | Harvey David |
VFX Artist | Carl Godwin-Alvarez |
VFX Artist | Tommy Coulter-Liston |
VFX Artist | Rahul Karavadra |
VFX Artist | Toby O’Connell |
VFX Creative Director | Phil Oldham |
Head of CG | Rebekah King-Britton |
CG Artist | Patrick Keogh |
CG Artist | Keith Rogers |
CG Artist | Heidi Prescott |
Motion Graphics | Blind Pig |
Motion Graphics Artist | William Smith |
Senior Producer | Rosanne Crisp |
Post-production Producer | Mary Musasa |
Production Assistant | Yasmin Tilly |
Executive Post Producer | Jenna le Noury |
着色 | Time Based Arts, London |
Colorist | Simone Grattarola |
音效 | Wave Studios Amsterdam |
Sound Designer | Archie Presley |
Sound Producer | Michael Hoogdorp |
Music Supervision | Beth Urdang |
Music Supervision | Selfsame Industries |