| 标题 | Care Label |
| 广告公司 | Havas London |
| 广告战役 | Care Sewn In |
| 广告主 | Campaign Against Living Miserably (CALM) |
| 品牌 | CALM |
| 首次发布日期 | 2019 / 10 |
| 行业领域 | 慈善机构、基金、志愿者 |
| 哲学 | Havas London has partnered with The Campaign Against Living Miserably and Topshop/Topman to launch the Care Sewn In collection – a new clothing range designed to promote mental wellbeing and self-care in young people. The collection, which comprises 13 garments and is available in 15 Topshop/Topman flagship stores and online from today, plays on the idea that all clothing has a care label inside with instructions on how to look after it – and instead features an oversized care label stitched to the outside of clothing, encouraging young people to look after themselves. It features self-care messaging and information about CALM’s lifesaving helpline and webchat, toward which £5 from every garment sold will be donated. The care label and collection is part of the wider #LetWhatsInsideOut philosophy devised by Havas for CALM, which encourages young people to talk about, rather than bottle up, their feelings and focuses on self-care and change behaviours to improve mental wellbeing. |
| 媒体类别 | Other Collateral |
| 广告经理 | Ben Hawley |
| 广告经理 | Andrew Brown |
| Group Chief Creative Officer | Mark Whelan |
| 创意团队 | Aaron Howard |
| 创意团队 | Matt Swinburne |
| 创意团队 | Owen Hunter Jenkins |
| 创意团队 | Brodie King |
| 创意团队 | John Ogunmuyiwa |
| 设计师 | Lorenzo Fruzza |
| 设计师 | Ciaron Fitzpatrick |
| 客户总监 | Alex Lindblom-Smith |
| 客户总监 | Sophie Fletcher |
| 客户主管 | Hannah Thomas |
| Strategist | Ned Hodge |
| Strategist | Kerrie Boyes |
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