| 标题 | Texts Against Loneliness |
| 广告公司 |
Publicis Group
|
| 广告战役 |
Texts Against Loneliness
|
| 广告主 |
Dutch Ministry of Health, Welfare and Sports
|
| 品牌 |
The Fight Against Loneliness
|
| Posted | 11月 2019 |
| 行业领域 | 机构/公益组织/非盈利组织
|
| 剧情简介 | For the Dutch Government we managed to deliver our campaign message via major Dutch telecom providers’ channels directly to the target audience's mobile phones. And that has never been done before.Direct as can be, without spending a single euro in media. |
| 问题
| In the Netherlands more than 700.000 of the 1.3 million seniors of 75 years and plus feel lonely. If we do nothing, figures will rise to about 1.1 million in 2030. During summertime it gets even worse: 1 out of 6 of the elderly feel even more lonely. Relatives and friends are away, local shops and activities are closed or postponed. That limits social contact and creates an even greater feeling of loneliness amongst the elderly. |
| 媒体类别 |
互动
|
| 美术指导 |
Steef Nijhof
|
| 文案 |
Sander Bergmeijer
|
| 创意总监 |
Ramon Stalenhoef
|
| 创意总监 |
Mischa Schreuder
|