标题 | Diva Soft-Top |
广告公司 | WCRS |
广告战役 | Diva Soft-Top |
广告主 | Churchill Insurance |
品牌 | Churchill Insurance |
首次发布日期 | 2016 / 8 |
行业领域 | 保险 |
广告口号 | Depend on the dog |
剧情简介 | The 30” TV spot opens on an idyllic British country road where we see a soft-top car broken down in a lay-by with smoke billowing out of its bonnet. The folded down roof and seats form a face that talks to Churchie, who is perched beside the car. Diva Soft-Top explains that she needs to get back up and running to meet her date – a dreamy 4x4. The 4x4 then drives past, embarrassing Diva Soft-Top. Luckily, Churchill’s Green Flag rescue van arrives to fix her. Thanks to Churchie, the situation is resolved and Diva Soft-Top is on the road again, following the 4x4 into the distance. |
哲学 | The new campaign aims to reassure customers that with Churchill’s Breakdown Service they are covered for every eventuality. The ad is the latest instalment in Churchill’s ‘Objects’ series – where everyday objects come to life to dramatize an insurance problem – and introduces the new character of Diva Soft-Top. |
媒体类别 | 电视 |
长度 | |
创意总监 | Orlando Warner |
创意团队 | Rosanna Walker |
创意团队 | Chris Da Roza |
广告公司制片 | Victoria Dashwood-Quick |
广告公司制片 | Nosisa Majuqwana |
客户经理 | Emma Marsland |
客户经理 | Carolina Gutierrez-Vargas |
客户经理 | Joss Hunt |
客户经理 | Katie Briefel |
客户企划 | Elisa Edmonds |
客户企划 | Alicia Gaworska |
媒介公司 | MediaCom |
制作公司 | Blinkink |
导演 | Joseph Mann |
动画 | Joseph Mann |
摄影指导 | Ed Tucker |
制作公司制片 | Josh Smith |
剪辑师 | Max Windows |
剪辑公司 | Stitch |
后期制作 | Finish |
音效 | Angell Sound |
Colorist | Duncan Russell |
特效 | Andy Copping |