标题 | AIA Real Life Cheer-up project |
广告公司 | AdQUA Interactive |
广告战役 | AIA Real Life Cheer-up project |
广告主 | American International Assurance Co. Limited |
品牌 | American International Assurance Korea |
首次发布日期 | 2014 / 6 |
行业领域 | 保险 |
广告口号 | No matter what happens in your life, don't ever give up on what's important to you |
剧情简介 | What does military mean to the 20s in South Korea? This is our project to cheer up actual military recruits in their twenties. Military service is mandatory for all Korean men. REAL LIFE NEVER STOPS http://www.thereallifecompany.co.kr/ |
哲学 | Create Emotional Bonding 20s in South Koreaby relating a brand message with the most severe up & down moments. At the very moment of “joining the military”remind the true meaning of family, love, and friendship. |
结果 | Movie views : 700,000 (7days) Movie Share :11,933 Movie Comment: 21,944 |
媒体类别 | Web Film |
长度 | |
更多信息 | http://www.thereallifecompany.co.kr/ |
首席创意官 | Jeongkyo Seo |
客户总监 | Hyochul Lim |
客户主管 | Boyoung Park |
客户主管 | Minkyung Jeong |
执行创意总监 | Hunchul Chun |
创意总监 | Hyunkyoon Kim |
文案 | Bora Lee |
制片 | Haejun Lim |
Graphic Designer | Sewoong Ha |
动作设计 | Jungyeol Yoon |
动作设计 | Sojung An |
导演 | Jeonghan Kwon |