| 标题 | The first post in Braille |
| 广告公司 | McCann Lima |
| 广告战役 | The First Post in Braille |
| 广告主 | National Blind Unit of Perú |
| 品牌 | Unión Nacional de Ciegos del Perú UNCP |
| 首次发布日期 | 2015 / 6 |
| 行业领域 | 种族、族裔、民族及残障意识 |
| 剧情简介 | McCann Lima created the first post in braille for The National Blind Unit (UNCP), that aims to make people understand how the blind read through a virtual experience. The post image shows only the dots, braille writing, however, when one mouse over the dots, the translation reads: "We don't want you to read like us, we just want your attention". This publication, aimed to non-blind people, was meant to create awareness for the work UNCP has been doing for over 80 years, regarding social inclusion of the otherwise visually impaired. The work, the first to win the Facebook Awards in the Peruvian market, was awarded a Bronze in the Social Technology category and a Bronze Award in the Facebook for Good category. Link to the piece:https://www.facebook.com/photo.php?fbid=717232314994190&set=a.456614721055952.118421.133815096669251&type=1&theater Link to the videocase:https://www.youtube.com/watch?v=KqmqQMBa2vo |
| 媒体类别 | 网站 |
| 长度 | |
| Digital Director | Miguel Bulnes |
| 首席创意官 | Nicolás Romano |
| 美术指导 | Christian Silva |
| 文案 | Frank Martí |
| 首席创意官 | Mauricio Fernández-Maldonado |
| Social Media Executive | Jhonatan de la Cruz |
| Social Media Executive | Mónica Campos |
| 导演 | Dante Effio |
| 制作公司制片 | Kike Pacheco |
| Social Media Executive | Case Production |
| 音效 | Sónica |
| 后期制作 | Animal FX |
| 执行创意总监 | The First Post In Braille |