| 标题 | Dream Transfer |
| 广告公司 | McCann London |
| 广告战役 | Dream Transfer |
| 广告主 | eBay |
| 品牌 | eBay |
| 首次发布日期 | 2022 / 4 |
| 行业领域 | 网上拍卖 |
| 哲学 | This year, eBay UK hijacked the biggest cultural commerce event of the year; football’s January Transfer Window. Sunday League teams across the country were given the chance to sign football legends Roberto Carlos and Eni Aluko for a once-in-a-life-time match with eBay’s DREAM TRANSFER, all designed to showcase eBay’s community ethos of being the ‘people’s marketplace’. The campaign was led by creative agency McCann London alongside Communications agency Weber Shandwick and media agency MediaCom, working with media partners including Sky Sports and Joe Media and youth charity Football Beyond Borders. The fame driving campaign led to over 770 editorial features, including 20 TV placements and 64 pieces of coverage across UK national publications. The campaign also reached 72 million impressions through paid social and brand sentiment on eBay’s channels rose 50%. The campaign took the January Transfer Window, a typically exclusive, cultural moment reserved for football’s elite - and opened it up to anyone and everyone, through one-game Sunday League contracts, openly listed on eBay for just a fiver, with all proceeds going to Football Beyond Borders. As Sunday League took over the Transfer Window, two teams emerged victorious, with Aluko signing to Pevensey & Westham Ladies in Eastbourne and Carlos signing to Bull in the Barne United - a pub team in Shrewsbury. The lucky teams became the talk of the town (and beyond) when they welcomed the legends to their grounds. All the muddy drama of the games was brought together in a documentary-style film directed by Glenn Kitson. From the action on the pitch to the joy these legends brought to the locals, Glenn’s film beautifully captures the positive energy and community that surrounded each game. Both Carlos and Eni proved their legendary status on and off the pitch, undeterred by the brutal British weather. Ever wondered what a World Cup winner looks like on a waterlogged, sloped, bumpy pitch in the heart of Shropshire? Well, wonder no more… |
| 媒体类别 | Integrated Media/360 Activation |
| 长度 | |
| 制作公司 | HēLō |
| Chief Marketing Officer (CMO) | Eve Williams |
| Head of Brand Marketing | Alex Allcott |
| Head of Social, Influencer & Content | Faisal Alani |
| Head of PR & Integrated Campaigns | Menreet Kaur |
| Head of Marketing Operations | Ed Maule |
| Head of Marketing Operations | Kirsten Freeman |
| Social Media & Content Manager | Jack Francis |
| PR manager | Annie Shields |
| Client Senior Account Manager | Isabell Proschak |
| Marketing Executive | Eva Lamerton |
| 广告经理 | Melissa Selwood |
| 广告经理 | Millie Buttery |
| 首席创意官 | Laurence Thomson |
| 首席创意官 | Rob Doubal |
| Chief Strategy Officer | Theo Izzard-Brown |
| 执行创意总监 | Ray Shaughnessy |
| 执行创意总监 | Dan Norris |
| 创意总监 | Matt Searle |
| 创意总监 | Olly Wood |
| 创意团队 | Connor Wynn |
| 创意团队 | Jack Stoten |
| Global Business Lead | Sailesh Jani |
| Business Director | Tom Oliver |
| 客户总监 | Conor Lloyd |
| Senior Account Manager | Katie Dumbrell |
| Account Associate | Sasha Semple |
| Strategy Director | Jonathan Bender |
| 项目经理 | Neil Tingey |
| Head of Design | Lisa Carrana |
| Design Director | Andy McGuigan |
| 制作公司 | Craft London |
| Head of Integrated Production | Sophie Chapman-Andrews |
| 执行制片 | Alec Christie |
| Senior Producer | Claire Welberry |
| Post-production Producer | Shawn Sobers |
| AFX/Editor | Chris Jordan |
| 3D Artist | Marc Khachfe |
| Implementation Director | Sandra Perrier-Faucher |
| Implementation Manager | Barbara Puddu |
| 客户总监 | Joe Michaelides |
| Senior Print Producer | Liam White |
| Senior Photography Executive | Aisling Duffy |
| Retoucher | Joseph Lewis |
| Retoucher | Gary Hardwick |
| Artworker | Rick Preskey |
| Artworker | Stuart Lowndes |
| 媒介公司 | MediaCom |
| Head of Media Creativity | Lindsey Jordan |
| Media Business Director | Jon Hendry |
| Media Account Director | Stephanie Smith |
| 媒介总监 | Alex Brown |
| Production Account Director | Marco El Gabry |
| 制片 | Freddie Brown |
| PR Agency | Weber Shandwick - London |
| PR Director | Jessica Dyas |
| PR Account Director | Francesca Raquet |
| PR Senior Manager | Jess Brand |
| PR manager | Molly Minter |
| PR Associate | Jack Johnston |
| PR Junior Associate | Ella Major |
| Talent Business Director | Joe Mowles |
| Talent | Seen Connects |
| Talent Senior Account Director | Emma Wills |
| Talent Senior Account Manager | Hannah Tompkins |
| Social Agency | ThatLot |
| Social Account Director | Rosie Shipp |
| Social Media Strategist | Mark Shpungin |
| Social Account Manager | Arthur Hepburn |
| Social Creative | Joe Smart |
| 制作公司 | At Trayler |
| Photographer/Director | Amit & Naroop |
| 执行制片 | Kay Edwards |
| 制片 | Krisitan Arija |
| 制片 | Charlotte Cohen |
| Production Assistant | Bonnie Ophelia |
| 摄影指导 | Jacob Schule Lewis |
| 导演 | Glenn Kitson |
| 执行制片 | Phoebe Smith |
| 制片 | Alex Jefferson |
| 制作经理 | Sorcha Bacon |
| Production Assistant | Brooklyn Adebowale |
| Production Assistant | Joss George Gilbert |
| Assistant Director | Clara Paris |
| 摄影指导 | Ed Hubert |
| 音效 | Olly Jennings |
| 剪辑师 | James Heaphy |
| 剪辑师 | Pete Fullarton |
| 音乐公司 | Killer Crab Men |
| Grading/Online | N8 London |
| Onsite Agency | Feed |
| Media Partners | Sky and JOE |
| 演员/名人 | Roberto Carlos |
| 演员/名人 | Eni Aluko |
| Client Partner | Football Beyond Borders |
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