标题 | Whoppa ona Whopper |
Brief | Because of Covid, any kind of in-person activation was off the table.So we filmed Tinie with 700 cameras, shrunk him to 1/100th of his size, and put him on Whoppers in AR.The activation launched with on-pack stickers in the UK, Colombia and Puerto Rico.For two weeks people scanned the sticker and got their gig from Tiny Tinie, turning every Whopper sold into a stage.Then we opened the experience up to people everywhere by sharing the experience across social – bringing the BK brand into homes all over the world. |
广告公司 | BBH |
广告战役 | Whoppa ona Whopper |
广告主 | Burger King |
品牌 | Burger King |
Posted | 11月 2021 |
行业领域 | 餐馆与快餐 |
剧情简介 | When UK rapper Tinie released his track Whoppa, we knew we needed to collab.The result was Tiny Tinie Performs Whoppa on A Whopper.In a world with no live music, we turned every Whopper into a stage using AR. |
媒体类别 | 案例研究 |
Chief Marketing Officer (CMO) | Katie Evans |
联合创意总监 | Ben Edwards |
联合创意总监 | Guy Hobbs |
创意总监 | Felipe Guimaraes |
首席创意官 | Stephen de Wolf |
Social Creative | James McComb |
Strategy Director | Saskia Jones |
广告公司制片 | Georgia Dickinson |
制片 | Thom Godsill |
Lead Music Supervisor | Hywel Evans |
设计师 | Ali Freeman |
设计师 | Josh Bailey |
设计师 | Christian Tunstall |
制作公司 | Dimension Studios |
制作公司 | SNK Films |
制作公司 | Bully Entertainment |
音效制作 | String |
音效制作 | String & Tins |
BSS Photographer | Korrie Powell |
音乐公司 | Warner Chappell |
音乐公司 | Parlophone Records |