| 标题 | Zurich HomeLovers showcase |
| 广告公司 | McCann Lisbon |
| 广告战役 | Zurich HomeLovers showcase |
| 广告主 | Zurich Insurance Company Ltd |
| 品牌 | Zurich Insurance |
| Posted | 4月 2014 |
| 产品 | Insurance/Home Insurance/Real Estate |
| 行业领域 | 保险 |
| 剧情简介 | Idea:As you browsed through them, you could see all the rooms and everything inside them. Including a burglar that suddenly shows up, as he's robbing the house.This unexpected appearance makes the browsing experience weird, uncomfortable and almost scary. In the end, a super shows up with the reveal: "Thinking about buying or renting? Think about Zurich Home Insurance."The same idea was then applied to other home albums but with other damages covered by the insurance: flooding and fire. |
| 哲学 | With a house hunting exercise: we spotted the best place to reach our target:the Real Estate Agents' Facebook pages.The coolest one? HomeLovers. The most trendy and user friendly in Portugal.It was created a strategic partnership between the two brands, and a completely new experience was developed for a massive group of people looking for a new home in the HomeLovers' photo albums. The flats shown were all real and they were all available to buy or rent. |
| 问题 | PROBLEM: How to sell Zurich Home Insurance on the social networks,without a Facebook page in Portugal? |
| 结果 | Total mediainvestment: only 8.5_ RESULTS:(in one week)Interaction -- 100.640 people of 118.920 on Facebook page (84%). Total clicks -- 412.938 out of Facebook and still counting. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 首席创意官 | Jos Godinho Marques |
| 客户主管 | Filipa Vasconcelos |
| 客户经理 | Ins Frana Martins |
| 广告经理 | Ana Quintela |
| 摄影师 | Mauro Motty |
| 美术指导 | Tiago Prandi |
| 文案 | Tom s Gama |
| 客户总监 | S¢nia Correia |
| 广告经理 | Magda Tilli |