标题 | The teacher |
Brief | Have you ever recommended an average restaurant? Or an average movie? Or a book that was just not bad? The films take us to an imaginary world in which people are forever celebrating the average, the banal and the so-so. Nobody does that in real life, of course. That's why Boursorama Bank gets almost half of its new customers from recommendations. Because nobody recommends anything average. |
广告公司 | Buzzman |
广告战役 | AVERAGE |
广告主 | Boursorama |
品牌 | BOURSORAMA BANK |
Posted | 11月 2017 |
行业领域 | 银行、金融、法律和保险 |
剧情简介 | The films introduce an imaginary world where people live surrounded by average things and recommend them to each other. A world where the banality of thing becomes a standard. The campaign highlights here the relationship of trust between Boursorama Bank and its clients while putting forward the power of its recommendations. |
媒体类别 | 电视 |
制作公司 | Iconoclast |
执行创意总监 | Georges Mohammed-Chérif |
Managing Director | Julien Levilain |
美术指导 | Mickael Krikorian |
美术指导 | Victor Sidoroff |
文案 | Victor Sidoroff |
文案 | Mickael Krikorian |
客户总监 | Bénédicte Muller |
客户总监 | Laura Quiles |
客户主管 | Marie Henaff |
客户主管 | Lola Pegoraro |
Strategy/Planning | Clément Scherrer |
TV Producer / Art Buyer | Katya Violi |
TV Producer / Art Buyer | Assya Mediouni |
导演 | Adrien Armanet |
制片 | Charlotte Marmion |
后期制作 | Laura Roddier |