| 标题 | Words can be Weapons |
| 广告公司 | Ogilvy China |
| 广告战役 | Words can be Weapons |
| 广告主 | Center for Psychological Research, Shenyang |
| 品牌 | Center for Psychological Research, Shenyang |
| 首次发布日期 | 2014 / 4 |
| 行业领域 | 政府与其他机构 |
| 广告口号 | Words are more powerful than we think |
| 剧情简介 | Shockingly tragic acts of youth violence are on the rise in China. An even lesser known finding is that in China, childhood verbal abuse has a strong link to adolescent delinquency. The Center for Psychological Research, Shenyang and Ogilvy & Mather, Beijing have joined hands to launch a creative campaign that raises Chinese public awareness of the serious and detrimental effects of verbal abuse. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 更多信息 | wordscanbeweapons.com |
| 创意总监 | Graham Fink |
| 创意总监 | Juggi Ramakrishnan |
| 创意总监 | Wilson Chow |
| 创意总监 | Doug Schiff |
| 创意总监 | Xingsheng Qi |
| 设计师 | Yong Xie |
| 设计师 | Xingsheng Qi |
| 设计师 | Soonguan Poh |
| 文案 | GuiLin Bo |
| 文案 | Juggi Ramakrishnan |
| 文案 | Wilson Chow |
| 文案 | Chuyu Li |
| 美术指导 | Xingsheng Qi |
| 美术指导 | Xiaodong Xiao |
| 美术指导 | Lei Fu |
| 美术指导 | Kaixin Li |
| 美术指导 | Yong Xie |
| 美术指导 | Fei Wang |
| 剪辑师 | Morris Ku |
| 技术总监 | Eric Wu |
| 媒介企划 | Rita Yang |
| 广告公司制片 | Quetina Yang |
| Interactive Designer | Jason Lee |
| Interactive Designer | Didi Shao |
| Interactive Designer | Sisi Xing |
| 制片 | Jing Li |
| Strategic Business Lead | Wim Wenders |
| Strategic Business Lead | Bob Wang |
| 制作公司 | Massive Music |
| 音效制作 | kaiser Sound Studios |
| Worldwide Chief Creative Officer | Tham Khai Meng |