Donat Mg - "Briliant Digestion"

Pristop Communications

Pristop Communications Ljubljana, 斯洛文尼亚

奖项

2868

品牌: Donat Mg
国家: 斯洛文尼亚

广告主: Medijski Partner D.O.O

标题	Briliant Digestion
Brief	Donat Mg is natural mineral water that aids digestion. To position it as a premium product, a digital campaign featured a video about a stolen gemstone. Watchers were invited to become detectives and help find the thief by sifting film footage of the suspects for clues. After 14 days of twists and turns, a final video revealed the thief. Thanks to Donat Mg, the mystery had been solved.
广告公司	Pristop Communications
广告战役	Briliant Digestion
广告主	Medijski Partner D.O.O
品牌	Donat Mg
Posted	11月 2018
行业领域	矿泉水、汽水及瓶装水
剧情简介	Donat Mg is natural mineral water with laxative effect. Since its composition is unique and rare, we wanted to show it as a premium product, which helps with digestion. To do so, we launched a digital campaign, starting with a video about a stolen brilliant and invited users to become detectives and help us find the thief. To do so, they could get more info by watching 360° footage right before the robbery and each day got numerous new clues about the main suspects. The investigation started and users discussed about the possible motives of theft and various theories on social media. And after 14 days of twists and turns we introduced a TV/online video in which real thief was exposed and thanks to Donat Mg the mystery had been solved. Furthermore, the campaign concluded with background stories of other suspects, proving their innocence and ending open questions of everyone involved.
媒体类别	Web Film
创意总监	Blaž Vuk
文案	Peter Zabret
文案	Blaž Vuk
美术指导	Matija Kocbek
美术指导	Vida Igličar
摄影师	Matic Kremžar
制作公司	Nora Production Group
导演	Toon Aerts
广告公司制片	Damjana GrošElj
Graphic Designer	Vida Igličar
Graphic Designer	Matija Kocbek