| 标题 | Barba Rija Club |
| 标题 (原始语言) | Clube Barba Rija |
| 广告公司 | OgilvyOne Worldwide |
| 广告战役 | Barba Rija Club |
| 广告主 | Fino Trato |
| 品牌 | Fino Trato |
| Posted | 4月 2014 |
| 行业领域 | 剃须 |
| 广告口号 | It's a man's stuff |
| 问题 | The Idea In order to launch Barba Rija Club, a new online store that will allow you to order and receive monthly in your home the best razors, blades and shaving products we were asked by our client Fino Trato to create a teaser video that would get people talking about Barba Rija and then a supporting campaign to show what we were all about. So, we thought, “What’s the best way to show that you’re a tough brave man, a Barba Rija man, like people in Portugal like to call them?” How about trying to shave on top of a moving truck in some of Lisbon’s main avenues, and filming it? So we did it and start spreading the still unidentified video online, using social media and the hashtag #barbarija. That way we demonstrated that Clube Barba Rija is not for kids but for full grown men. As the talk started flowing, we launched the campaign and Barba Rija’s Facebook profile started to be the starting point of the debate. We delivered a very special press kit with a sample blade, a sample moustache and a Barba Rija guide to facial hair fashion for the next year and we got our banners generating attention to the multiple style choices available to the Barba Rija Club members. From urban lumberjack to babyfaced tough guys, the choice is yours, the blade are ours. We even created an internal agency mailing, promoting the Barba Rija spirit as something not exclusive to men. People got the spirit, has images can prove. |
| 结果 | The first results Three weeks after the launch of the video, the results are really cool and they are rising with Clube Barba Rija as the focal point of the talk. Its Facebook fans have gone over in about 200% and the interaction with fans has been even higher. The initial Facebook Post wit the film generated until now almost 2000 likes and over 600 shares. The brand’s website also got a substantial increase and the number of orders are also increasing, with new member subscriptions on a regular basis. However while our video is helping portuguese men, challenging them to be brave and showing them the way to get all they need for a perfect shave delivered right at their doorstep, we had to release a sad official note to our demanding fans: The brand does not provide the truck or the lady in the bathtub shown in the video, just the razors, blades and shaving products. |
| 媒体类别 | Web Film |
| 长度 | |
| 更多信息 | http://clube.barbarija.com/ |
| 创意总监 | Jorge Coelho |
| 文案 | Sérgio Costa |
| 美术指导 | Fernando Costa |
| 创意组长 | Vânia Anastácio |
| 客户主管 | Cláudia Alexandre |
| 广告公司制片 | Paulo Carrapito |
| 制作公司 | Lobby Film Production |
| 导演 | Telmo Martins |