Pancho González
Chief Creative Officer at Inbrax
Santiago, 智利
标题Footprints of Extinction
广告公司
广告战役 Footprints of Extinction
广告主 WWF
品牌 WWF Chile
首次发布日期 2021 / 4
行业领域 环境与动物问题
剧情简介 WWF Chile, in its educational role and being part of society, bets on education as a powerful tool for transformation. Through it, behavior changes can be inspired, and it serves to promote environmental awareness in collective learning spaces. Due to the pandemic, the collective instances were not possible to articulate; which forced children to learn virtually from their homes. The objective of this campaign was to enhance the role of WWF Chile by generating an accessible and safe educational experience for children, launching "Footprints of Extinction" (Huellas de Extinción), a virtual museum that gives visibility to some species that are already extinct or on the verge of disappearing, in order to educate to future generations and raise awareness.
媒体类别 案例研究
长度
首席创意官
Chief Executive Officer (CEO)
创意总监
文案
文案
美术指导
美术指导
客户总监
客户企划
后期制作
后期制作

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