| 标题 | Aquaman & The Lost Colors |
| 广告公司 | Orès |
| 广告战役 | Aquaman & The Lost Colors |
| 广告主 | Warner Bros & Coral Gardeners |
| 品牌 | Warner Bros & Coral Gardeners |
| 首次发布日期 | 2023 / 12 |
| 行业领域 | 环境与生态问题 |
| 剧情简介 | On the occasion of the “Aquaman and the Lost Kingdom” movie release, Orès has crafted a hardhitting alternative trailer illustrating the devastating fate of corals which lose their life and color due to climatechange. Entitled «The Lost Colors » this groundbreaking and engaging campaign invites Aquaman fans to give the ocean back its color by supporting Coral Gardeners via an innovative website thelostcolors.orgThe ocean has already lost as much as 50% of its coral reefs, an ecological disaster visible to the naked eye due to a bleaching phenomenon that is leading to their extinction. This is an alarming fact as these natural wonders are essential to life underwater and on land. |
| 剧情简介 (原始语言) | À l’occasion de la sortie d’Aquaman et le Royaume perdu, l’agence a créé un trailer du film inédit qui perd ses couleurs, pour faire écho autriste sort des coraux, qui fragilisés par le changement climatique, perdent leur vie et leurs couleurs. Intitulée ‘‘The Lost Colors”, l’activation invite le public du monde entier à redonner au trailer ses couleurs en soutenant Coral Gardeners via un site dédié |
| 媒体类别 | Branded Content |
| 长度 | |
| 更多信息 | https://coralgardeners.org/pages/thelostcolors |
| 广告经理 | Titouan Bernicot |
| 广告经理 | Catherine Plourde |
| Founder | Thomas Bevilacqua |
| Chief Executive Officer (CEO) | Thomas Bevilacqua |
| Founder | Nicolas Guittard |
| 创意总监 | Nicolas Guittard |
| Managing Director | Bénédicte Muller |
| 执行创意总监 | Sébastien Partika |
| 战略企划总监 | Déborah Tapia |
| 客户总监 | Maxence Collette |
| Head of Production | Géraldine Bourguignat |
| 文案 | Quentin Kientz |
| 美术指导 | Edouard Jacquelin |
| 美术指导 | Eva Navaux |
| 剪辑师 | Ylan Golis |
| 动作设计 | Julien Calinski |