| 标题 | Ugly Truths Holiday Sweaters |
| 广告公司 | Citizen Relations |
| 广告战役 | Ugly Truths Holiday Sweaters |
| 广告主 | Canadian Mental Health Association |
| 品牌 | Canadian Mental Health Association |
| Posted | 10月 2022 |
| 行业领域 | 慈善机构、基金、志愿者 |
| 剧情简介 | While the holidays are widely considered a time of joy, for one in two Canadians who suffer from anxiety, depression, or loneliness, it's not the most wonderful time of the year. Rather than fighting the holiday spirit, we set our message within it, using a holiday icon as a trojan horse for media and social influencers to give focus to the ugly side of the season. Our Ugly Truths Holiday Sweaters flipped the tacky garment on its head, highlighting three statistics that tell a different story. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 首席创意官 | Josh Budd |
| 美术指导 | Randy De Melo |
| 美术指导 | Joel Arbez |
| 设计师 | Myo Illidge |
| 设计师 | Hilary Walls |
| 文案 | Josh Budd |
| 广告公司制片 | Kristen Neamtz |
| Vice President (VP) | Josie Haynes |
| 导演 | Audrey Ann Laurin |
| Associate Account Director | Kristen Schaffrath |
| 客户经理 | Jessica Gauci |
| 客户经理 | Emily Parker |
| 客户经理 | Carmel Lagrandeur |
| 客户经理 | Raphael Boies |
| Senior Account Executive | Emily Chang |
| 客户主管 | Chantal Grainger |
| 客户主管 | Iolanda Mobilio |
| Digital | Laura Brown |
| Digital | Yosr Kooli |
| VP Strategy | Lindsay Page |
| Strategist | Malav Naik |
| Research Analyst | Shamshir Malik |
| 摄影师 | Nikki Ormerod |