| 标题 | Parkinson's Challenge |
| 广告公司 | J. Walter Thompson Sydney |
| 广告战役 | Parkinson's Challenge |
| 广告主 | Parkinson's NSW |
| 品牌 | PARKINSON'S NSW |
| 首次发布日期 | 2016 / 12 |
| 行业领域 | 种族、族裔、民族及残障意识 |
| 哲学 | The Parkinson’s Challenge Parkinson’s NSW filmed its own version of the Mannequin Challenge, starring people living with Parkinson’s and illustrating some of the many every day activities they struggle with, before delivering the end message “until there is a cure, life is our challenge”. We also interviewed sufferers featured in the video as they talked about their daily experiences with Parkinson’s. Seeding on Owned Channels We needed to execute quickly, before this trend fizzled and was replaced by another. Within 24 hours of filming we posted to Parkinson’s NSW Facebook page using small $400 budget, targeting their followers, friends of followers and people who had a link to Parkinson’s. Attracting Earned Media We approached Australian media outlets, bloggers and other link to Parkinson’s. |
| 结果 | Featuring Parkinson’s sufferers as they attempted (but failed) the to create a frozen action Mannequin Challenge demonstrated the daily challenge sufferers face and cut through with a unique twist. Speed We aimed to be the first charity in Australia to leverage the Mannequin Challenge for a cause – thus giving us a stronger PR story and appearing in feeds before charity fatigue set in. previous |
| 媒体类别 | 互动 |
| 长度 | |
| 执行创意总监 | Simon Langley |
| 创意总监 | John Lam |
| 美术指导 | Dylan Soopramania |
| 文案 | Steven Hey |
| Producer | Paul Friedmann |
| Executive Planning Director | Angela Morris |
| Planner | Heather Morrison |
| Group Account Director | Ana Lynch |
| Editor | Kel Gronow |
More Work
SEE ALLAlan
- 品牌:
- Bravecto
- 广告公司:
- Wunderman Thompson
The Hold
- 品牌:
- PARKINSON'S NSW
- 广告公司:
- J. Walter Thompson Sydney
Dove Searching: Mei
- 品牌:
- Dove
- 广告公司:
- J. Walter Thompson Sydney
Searching
- 品牌:
- Dove
- 广告公司:
- J. Walter Thompson Sydney
Peggy
- 品牌:
- Omo
- 广告公司:
- J. Walter Thompson Sydney