| 标题 | Bags of Joy |
| 广告公司 | The Pharm |
| 广告战役 | #BagsOfJoy |
| 广告主 | Boots |
| 品牌 | Boots |
| 首次发布日期 | 2021 / 11 |
| 行业领域 | 杂货店、专卖店 |
| 剧情简介 | We see Joy Coleman receive a special gift from her nan, a bag that she discovers wields the power to make her Christmas truly magical. When Joy reaches into the bag, it delivers the perfect gift at every opportunity. Some surprising, others touching, but the gifts are always wonderfully fitting to the situation and the recipient, even when that happens to be Joy herself. The extraordinary protagonist of the campaign, the bag itself, serves as a clever metaphor for Boots stores up and down the country, inspiring shoppers to fill their own bags of joy with a choice of thousands of wonderful gifts and to immerse themselves in the spirit of Christmas |
| 哲学 | The campaign celebrates finding the perfect gift for your nearest and dearest |
| 媒体类别 | 电视 |
| 长度 | |
| 演员/名人 | Joy Coleman |
| 首席创意官 | Laurent Simon |
| Chief Transformation Officer | Karen Boswell |
| Business Director | Sam Phillips-Grey |
| 创意团队 | Tom Reas |
| 创意团队 | Liam Riddler |
| Senior Producer | Roz Lawson |
| 制作经理 | Eleanor Hardcastle |
| Strategy Director | Nicole Frost |
| Associate Strategy Director | Anastasia Besson |
| Managing Partner | Rachel Peace |
| Associate Director | Emma Brogden |
| 制作 | Smuggler |
| 导演 | Tom Hooper |
| 制作公司制片 | Nick Fewtrell |
| 执行制片 | Sara Wallace |
| 剪辑公司 | Whitehouse Post |
| Offline Editor | Russell Icke |
| Assistant Editor | Steven Waltham |
| 执行制片 | Annabel Bennett |
| 特效 | Barnsley |
| 执行制片 | James Beck |
| Grading/Online | Framestore |
| 后期制作 | Chris Anthony |
| 音乐 | Rachel Portman |
| 音乐作曲家 | Rachel Portman |
| 音效 | GPS |
| Richard Donaghue | |
| Casting | Talent Republic |
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