| 标题 | Not-The-Sac Wax |
| 广告公司 | CRUSH INC. |
| 广告战役 | Not-The-Sac Wax |
| 广告主 | Testicular Cancer Canada |
| 品牌 | Testicular Cancer Canada |
| Posted | 4月 2014 |
| 行业领域 | 公共安全、保健及卫生 |
| 剧情简介 | How do you get young guys to expose their balls and check them regularly for testicular cancer? Host a party and challenge them to get waxed to bring the issue into the broad light of day. A collaboration between Crush and BBDO, the resulting reactions are both hilarious and effective. Testicular cancer is the most prevalent form of cancer for males between the ages of 15-29 but it is also the most treatable if caught early. Despite that, awareness of testicular cancer is low. This may just change that. |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 加拿大 |
| Agency | BBDO Canada |
| 执行创意总监 | Gary Thomas |
| 执行创意总监 | Peter Ignazi |
| 执行创意总监 | Carlos Moreno |
| 创意总监 | Andre Arevalo |
| 导演 | Andre Arevalo |
| 联合创意总监 | David Whiteson |
| 联合创意总监 | Nancy Crimi-Lamanna |
| 文案 | Nancy Crimi-Lamanna |