| 标题 | Give it to You Straight Customer |
| 广告公司 | JWT Atlanta |
| 广告战役 | Give it to You Straight |
| 广告主 | Jiffy Lube |
| 品牌 | Jiffy Lube |
| 首次发布日期 | 2014 / 3 |
| 行业领域 | 轮胎、配件、机油、汽油、柴油 |
| 广告口号 | Leave Worry Behind |
| 剧情简介 | During March Madness, Jiffy Lube® launched its new campaign “Give it to You Straight” on CBS. The campaign was designed to humanize the Jiffy Lube brand by showcasing how hardworking the technicians are and what Jiffy Lube as a brand stands for, both as humans and as technicians. Using moving and inspiring images in an authentic way, the story is told from two different perspectives, the Jiffy Lube CSA’s (Customer Service Advisor) and the customer’s. Additionally, the campaign reinforces the knowledge of Jiffy Lube employees while bringing to light that Jiffy Lube uses the same information that dealers use to inform their service recommendations. |
| 媒体类别 | 电视 |
| 长度 | |
| 更多信息 | www.jiffylube.com |
| 创意总监 | Jeremy Jones |
| 创意总监 | Dustin Tamilio |
| 美术指导 | Derek Kirkman |
| 文案 | James Turek |
| Head of Production | Peter Blitzer |
| Content Producer | Khia (K.) Banks |
| 客户主管 | Brittany Robinson |
| 客户总监 | Katherine Collins |
| Group Account Director | Lesley Brown |
| Brand Planner | Kyle Lusk |
| 项目经理 | Keith Newberry |
| 制作公司 | Logan Media |
| 后期制作 | Logan Media |
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