| 标题 | The “Baking Of” the Gingerbread Branch |
| 广告公司 | Deutsch NY |
| 广告战役 | Gingerbread Branch |
| 广告主 | The PNC Financial Services Group |
| 品牌 | PNC Bank |
| 首次发布日期 | 2015 / 12 |
| 行业领域 | 银行、金融、法律和保险 |
| 哲学 | PNC Bank released its 32nd annual Christmas Price Index on Monday, Nov. 30, which mimics the Consumer Price Index by pricing out each gift from the classic Christmas carol, The 12 Days of Christmas. But this year, Deutsch & PNC wanted to bring fun and finance together for the holidays, by building the world’s first life-size bank branch made of real gingerbread! The PNC Gingerbread Branch was open to the public December Friday Dec. 4–Sunday, Dec. 6 at Penn’s Landing in Philadelphia. Inside the Gingerbread Branch, kids and their families learned about the gifts and their prices from 12 beautiful columns meticulously crafted by expert pastry chefs. They enjoyed hot cocoa and gingerbread cookies from the Cookie Counter. The Gingerbread Branch wasn’t just a showcase for the Christmas Price Index, it was a working PNC Bank branch, where you could open an account or get some cash from a cookie-encrusted ATM. The design and architecture of the branch was part Art Deco and part Willy Wonka. |
| 媒体类别 | 信息广告 |
| 长度 | |
| 市场 | 美国 |
| 集团创意总监 | Jeremy Bernstein |
| 美术指导 | Alex Avis |
| 文案 | Justin Lee |
| 设计师 | Juan-Carlos Pagan |
| 设计师 | Aliza Adam |
| 设计师 | Brian Gartside |
| 设计师 | Lynne Yun |
| 插图画家 | Lynne Yun |
| Interactive Designer | Alex Miller |
| 制作经理 | Joe Calabrese |
| 美术指导 | Sarah Manna |
| 数字制片 | Suzanne Molinaro |
| 制片 | Josh Dietel |
| Print Producer | Jeanette Luis |
| Technology Department | Michael Nicosia |
| Development | Jeff Denton |
| Development | Ryan Moylan |
| 动作设计 | Matt Severin |
| Information Architect | Dan Machlin |
| 设计师 | Priscilla Osredkar |
| Sound Engineer | Charles Hailey |
| 项目经理 | Clara Kim |
| Social Media Strategist | Jessica Yin |
| Director of Content | Gurbani Chadha |
| Digital Writer | Cristina Diaz Borda |
| 项目经理 | Katie Casares |
| 制作公司 | TH Productions, New York |
| 设计 | Design Compendium, Brooklyn |
| 制作公司 | Steelhead |
| 导演 | Jeff Morgan |
| 摄影指导 | Pete Slife |
| 剪辑师 | Aaron Schillinger |
| 剪辑师 | Pete Slife |
| 摄影师 | Jeremiah Wilson |
| 客户总监 | Barbara Chandler |
| 客户总监 | Bennet Kim |
| 客户主管 | Trisha O |
| 客户主管 | Emily Maier |
| Business Affairs | Jaymie Lipman |
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