| 标题 | Whatever You Need To Ask |
| 广告公司 | AMV BBDO |
| 广告战役 | Whatever you need |
| 广告主 | Macmillan Cancer Support |
| 品牌 | Macmillan Cancer Support |
| 首次发布日期 | 2022 / 4 |
| 行业领域 | 疾病认知、救助机构 |
| 广告口号 | Whatever You Need To Ask |
| 哲学 | New chapter of the “Whatever It Takes” platform shines a light on the range of support available for people living with cancer. One in two of us will get cancer. Which means one in two will need practical guidance and information following a cancer diagnosis across a variety of issues and topics. In the new “Whatever you need” campaign, created in partnership with AMV BBDO, Macmillan Cancer Support will focus on raising awareness of how to get support for any issue through its services. In this next chapter of the 2021 “Whatever it takes” brand platform, the work champions the incredible services that Macmillan provides to support people living with cancer when they need it the most. The new advert brings to life the endless questions that can come with a diagnosis - such as “can I still date?”, “what if I get pregnant?” and “can I sunbathe?”- to highlight that, whether it be about cancer in general, work, money or life, support is available seven days a week via Macmillan’s Support line, as well as peer-to-peer support via the charity’s Online Community |
| 媒体类别 | Integrated Media/360 Activation |
| 长度 | |
| 制作公司 | Knucklehead |
| 剪辑公司 | Marshall Street Editors |
| 音效 | 750mph |
| 首席创意官 | Nadja Lossgott |
| 首席创意官 | Nicholas Hulley |
| 创意总监 | Thomas Hazledine |
| 创意总监 | Michael Jones |
| Planning Team | Tom White |
| Planning Team | Sam Williams |
| Account Management Team | Dan Sanderson |
| Account Management Team | Rachel Dymond |
| Account Management Team | Charlotte Oram |
| Account Management Team | Alex Bird |
| 广告公司制片 | Louisa Frost |
| 广告公司制片 | Ellie Gibb |
| 媒介公司 | ZenithOptimedia |
| Media Team | Jade Holmes |
| Media Team | Tim Payne |
| Media Team | Ingrid Leddin |
| 导演 | Charlotte Regan |
| 摄影师 | Sue Parkhill |
| 制作公司制片 | Francis Mildmay-White |
| 摄影指导 | Christopher Sabogal |
| Casting | Anna McAuley |
| 剪辑师 | Owen O’Sullivan |
| 后期制作 | Time Based Arts, London |
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