标题 | NBA – If |
广告公司 | R/GA |
广告战役 | NBA – If |
广告主 | ESPN x NBA |
品牌 | ESPN x NBA |
Posted | 7月 2020 |
行业领域 | 运动队、体育活动 |
哲学 | Research with casual fans showed that an expected three-peat Warriors run was decreasing viewership motivation. But these perceptions were based on a hangover from previous seasons. Hardcore fans said the Warriors actually looked vulnerable. And the stats proved it. R/GA New York then noticed a pattern in how fans were expressing doubt. If the Raptors and Warriors meet in the finals, Toronto can win. |
媒体类别 | Integrated Media/360 Activation |
长度 | |
Group Executive Creative Director | David DeCheser |
联合创意总监 | Simon Gibson |
联合创意总监 | Dan White |
联合创意总监 | Chris Parker |
集团创意总监 | Marie Ronn |
Senior Art Director | Jenny Brown |
Senior Designer | Gabriel Towles |
Design Director | Elizabeth Ferraro |
创意总监 | Lucia Orlandi |
Executive Strategy Director | Felicia Zhang |
Associate Strategy Director | Aaron Harridge |
Associate Director of Marketing Sciences | Clinton Wong |
Senior Analyst of Marketing Sciences | Lauren Casella |
Group Account Director | Nicolina Jennings |
客户总监 | Gabriela Laguna |
Executive Production Director | Jeff Skutnik |
执行制片 | Matt Van Dzura |
Director of Marketing and Communications | Kelly Harrison |
Director of Business Affairs | Lynda Blaney-Smith |
Sr. Manager of Business Affairs | Marrisa Burnett |
Chief Marketing Officer (CMO) | Laura Gentile |
VP Marketing | Emeka Ofodile |
Senior Director of Marketing | Michael Kopech |
Marketing Manager | Christina Ryan |
Marketing Coordinator | Deontre Gray |
Senior Media Director | Inna Kern |
媒介总监 | Kimberly Aquilo |
Director of Communications | Kristie Adler |
VP of Communications | Amy Phillips |
媒介公司 | Starcom MediaVest Group |
Media Network Partner | Verizon Media |