| 标题 | No Clock |
| 广告公司 | House 337 |
| 广告战役 | JD Williams AW23 |
| 广告主 | JD Williams |
| 品牌 | JD Williams |
| 首次发布日期 | 2023 / 9 |
| 行业领域 | 在线零售、网上商店 |
| 哲学 | Something happens when a woman turns 52. This is the average age when she starts to feel invisible*. She’s erased from culture, and even though she can have economic clout, she’s ignored by brands. Why? Since the beginning of time, ‘society’ decided that women perceived as past their required use are not worth paying attention to. Midlife women have been cowed, or vilified, by the myths surrounding this vibrant life stage—but not anymore. As the brand for midlife style, JD Williams is saying enough is enough. Ignore midlife women at your peril. For Autumn Winter 2023, they are putting midlife women centre-stage in a new campaign that takes those midlife myths head-on. Spearheaded by a 30-second TV spot, House 337 shows them as the fiercely stylish women they really are, turning them from invisible to unmissable, capturing the spirit that has got them this far and is fuelling a whole new stage in life. A cast of 50+ women are seen embracing all aspects of life, blatantly flouting the received wisdom around their age as a narrator repeats all the tired old rumours: “We have lost our style, forgotten how to party, are past it, probably stopped having sex a long time ago, choose to be invisible, play it safe – we are nothing but a hot mess.” House 337’s work rejects these mediaeval myths of midlife in all aspects of women’s lives, from style to beauty, their sex lives, to partying and hosting at home. This campaign follows on from JD Williams’s previous work celebrating women in midlife in their SS23 collection, and their role as sponsor of Davina McCall’s hit midlife dating show My Mum Your Dad. All these activities have helped JD Williams become the leading brand for rewriting the narrative of midlife. |
| 媒体类别 | 电视 |
| 长度 | |
| 媒介公司 | the7stars |
| 剪辑公司 | Whitehouse Post |
| 后期制作 | Coffee & TV |
| 广告经理 | Esme Stone |
| 广告经理 | Donna Scully |
| 执行创意总监 | Zara Ineson |
| 创意总监 | Lou Canham |
| 美术指导 | Emma Jordan |
| Strategy Director | Eleni Chalmers |
| Planner | Lottie Mayer |
| Senior Producer | Tash Dean |
| Assistant Producer | Jasmine English |
| Account Management | Sarah Johnston |
| Account Management | Rebecca Snaith |
| Account Management | Hannah Thomas |
| Business Affairs | Julie Lagden |
| Business Affairs | Jade Bailey |
| Media Team | Suzanne Morgan |
| Media Team | Libby Foster |
| Media Team | Emily Docherty |
| 制作公司 | OB42 |
| 导演 | Amy Becker-Burnett |
| 执行制片 | Sam Holmes |
| 制片 | Lucy Bradley |
| 摄影指导 | Natasha Duursma |
| 制作设计师 | Grace Becker-Burnett |
| Stylist | Aurelia Donaldson |
| Make-Up Artist | Min Sandhu |
| Manicurist | Ama Quashie |
| 剪辑师 | Scarlett Bovingdon |
| Head of Production | Ella Sedgwick |
| Editorial Producer | Annabel Bennett |
| Assistant Editor | Mae Deans |
| Executive Post Producer | Dionne Archibald |
| Post-production Producer | Dylan Bolister |
| Colorist | Lewis Crossfield |
| VFX Artist | Alfie Vaughn |
| 音效设计公司 | Bark Soho |
| Sound Producer | Carley Reynolds |
| Sound Engineer | Marcus Ffitch |
| 音乐 | The Hogan |
| Still photographer | Jameela Elfaki |
| Stills Digi Op | Claudia Gschwend |
| Stills 1st Assistant | Lucy Rooney |
| Stills 2nd Assistant | Sasha Vanner |
| 制作经理 | Ella Knight |
| Production Assistant | Jo Thompson |
| 1st AD | Tom Wynborne |
| 2nd AD | Joe Ramsden |
| Runner | Zoe Bradley |
| Runner | Darnell Joseph |
| Focus Puller | Oliver Bingham |
| Clapper Loader | Asia Rose Kilgallon |
| Camera Trainee | Sofia W. Rasmussen |
| Camera Shadow | Matt Buxton Smith |
| Grip | Adrian Mccarthy |
| Video Playback | Robert Toft |
| DIT | Matt Cole |
| Steadicam Operator | Matt Allsop |
| Sound Recordist | Lucy Pickering |
| Gaffer | Paul Allen |
| Best Boy / Stills Electrician | Jono Yates |
| Electrician | Adam Bell |
| Electrician | Michael Smit |
| Electrician | Alex Gibbons |
| Electrician | Dexter Lovely |
| Desk Op | Ed Riley |
| Rigging | Lee Doran |
| Rigging | Tom Biggerstaff |
| Art Assistant | Ellie Koslowsky |
| Art Assistant | Bella Harwood |
| Art Assistant | Rachel Billings |
| Home Economist | Matthew Ford |
| Home Economist Assistant | Stevie Taylor |
| Construction | George Bull |
| Construction | Sam Morris |
| Construction | Jed Newman |
| Construction | Aloaye Ayeni |
| Styling Assistant | Katy Cuthbert |
| Styling Assistant | Lila Vitos |
| Seamstress | Allison Ozeray |
| Hair Assistant | Coco Nettey |
| Hair Assistant | Sarah Sango |
| Makeup Assistant | Lizzie Checkley |
| Makeup Assistant | Tabna |
| Manicurist Assistant | Aliyah Johnson |
| Manicurist Assistant | Olivia Gane |
| Medic | Joanne Mclean |
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