| 标题 | Living Landscapes |
| 广告公司 | Sick Dog Wolf Man |
| 广告战役 | Living Landscapes |
| 广告主 | La Trobe University |
| 品牌 | La Trobe University |
| 首次发布日期 | 2017 / 2 |
| 行业领域 | 高等教育及培训中心 |
| 哲学 | A new La Trobe University initiative via AIRBAG and SDWM, inspired by one of the world's most influential living artists currently featuring at the NGV in David Hockney: Current, will see a virtual forest of hand drawn digital trees and plants translated into a real-life forest, creating long-lasting benefits for the environment. Under the initiative, Living Landscapes, visitors to the NGV's Friday Nights program create their own personalised tree on an iPad using the colours and brush strokes inspired by David Hockney. They move their tablet over a scale replica of the University's 30-hectare Wildlife Sanctuary and digitally "plant" their creation within a growing virtual forest. For each of the estimated 4000 virtual plants created during the initiative, La Trobe will plant one within the Sanctuary, which was set up 50 years ago to protect local flora and fauna. |
| 媒体类别 | Interactive Outdoor Experience |
| 长度 | |
| 制作公司 | AIRBAG |
| Chief Marketing Officer (CMO) | Mark Engel |
| Director of Brand Marketing & Sponsorships | Julian Murphy |
| Campaign Manager | Annabel O'Neill |
| Social Media Manager | Felicity Cull |
| Operational Management | Vern Steele |
| Managing Partner | Adrian Bosich |
| Creative technologist | Steven Nicholson |
| 制片 | Nick Venn |
| 制片 | Johanna Rayner |
| Developer | Stephen Burns |
| Developer | Brad Hammond |
| 创意总监 | James Orr |
| 创意总监 | Elle Bullen |
| Design Director | Jake Turnbull |
| Business Director | Jarrick Lay |
| Social Strategy Director | Phoebe Bullen |
| PR Agency | Soda Communications |
| Managing Director | Chriss Mannix |
| 客户经理 | Maddi Vantarakis |
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- 品牌:
- DrinkWise
- 广告公司:
- Clemenger BBDO Melbourne
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- 品牌:
- DrinkWise
- 广告公司:
- Clemenger BBDO Melbourne