| 标题 | Lil' Parc |
| 广告公司 | DDB Paris |
| 广告战役 | Lil' Problems |
| 广告主 | McDonald's |
| 品牌 | McDonald's |
| 首次发布日期 | 2023 / 3 |
| 行业领域 | 餐馆与快餐 |
| 剧情简介 | In French, the word “petit” (little) is often seen as negative. “A little problem”, “a little cold”, “a little late” … “Little” is a euphemism, the announcement of something that is rarely positive. Except at McDonald’s: Little Duos, the Little Menus et Little Treats, three new menus for a tiny price. The brand and its agency DDB Paris challenged themselves to give a positive meaning to the word “petit” (little). |
| 媒体类别 | 电视 |
| 长度 | |
| 广告经理 | Xavier Royaux |
| 广告经理 | Anne LAINE |
| 广告经理 | Vanessa Sales |
| 广告经理 | Clémentine Teissedre Dalou |
| 广告经理 | Lorna Fontybosch |
| 首席创意官 | Alexander Kalchev |
| 执行创意总监 | Mélanie Pennec |
| Artistic Director | Jenna Haugmard |
| 文案 | Julien Kosowski |
| TV Production | Corinne Persch |
| TV Production | Gaëlle De Pompignan |
| PR Director | Anne-Marie Gibert |
| 制作 | Division |
| 导演 | Rudi Rosenberg |
| 制片 | Charlotte Lepot |
| Agency supervisor | Paul Ducré |
| Agency supervisor | Mathieu Bliguet |
| Agency supervisor | Annaelle Rivoal |
| Agency supervisor | Coline Duprat |
| 战略企划 | Cedric Ledoux |
| Sound Producer | Nicolas Bruneau |
| Music Supervision | Cédric Boit |
| Music Supervision | Clement Reynaud |
| 音效 | Marine Cremer |
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