Localiza - "Xtraordinary Driving School (Case Film)"

Maloca73 Belo Horizonte, 巴西

2470

品牌: Localiza
国家: 巴西

广告主: Localiza Rent A Car

标题	Xtraordinary Driving School (Case Film)
广告公司	Maloca73
广告战役	Xtraordinary Driving School
广告主	Localiza Rent A Car
品牌	Localiza
首次发布日期	2023 / 4
行业领域	运输、旅行及旅游
哲学	Latin America's largest car rental company, Localiza, has launched its Xtraordinary Driving School to empower people with intellectual disabilities to earn their driver’s licences. According to data from the Ministry of Infrastructure, Brazil has more than 74 million licensed drivers - but only two with Down’s syndrome. Despite the fact that there are no restrictions on people with intellectual disabilities driving, most either aren’t aware of this or have faced social and intellectual barriers growing up. The initial impetus for the campaign came about after Rui Tofani, a planner at Localiza wanted to help a friend with Down’s syndrome fulfil her dream of obtaining a driver’s licence. Reflecting on the obstacles she would face, Localiza's in-house agency, Maloca73, was spurred on to make a change. With the Xtraordinary Driving School, Localiza will not only raise awareness for the opportunities available for aspiring drivers, but also offer driving courses and cover the expenses of 30 aspiring drivers with intellectual disabilities. One of Brazil’s drivers with Down’s syndrome is Laura Simoes, whose story is told in the hero video broadcast across TV and social media. Having always been fascinated with driving, we watch as the day comes for her to translate her dreams into reality, backed by her own determination and the support of those around her. The campaign has already achieved enormous success, reaching more than 15 million unique users, prompting 98% positive interactions on social media, and even getting the attention of the Brazilian senate. The school’s first enrollment class was filled less than 24 hours after its launch, and four were filled in the first three days. Localiza has also partnered with the Mano Down Institute, a non-profit organisation promoting the autonomy and inclusion of people with Down’s syndrome and other disabilities.
媒体类别	案例研究
长度	120 seconds
Chief Marketing Officer (CMO)	Antônio Augusto
Brand Director	Tatiana Rocha
Digital Marketing Director	Juliana Valeriano
创意总监	Dan Zecchinelli
创意总监	Rodrigo Spotorno
设计师	Átila Milanio
设计师	Matheus Carvalho
文案	Ildeu Filho
文案	Dan Zecchinelli
美术指导	Estevao Domingues
项目经理	Rayssa Monteiro
客户主管	Camila Caldas
客户主管	Vanessa Maraísa
客户助理	Vitória Jéssica
Motion Designer	Marco Oliveira
Planner	Giovanna Bayara
Planner	Rui Tofani
Web designer	Cláudio Nascimento
Developer	Braulio Mateus
Content	Rejayne Nardy
Content	Gabriela Sá
Content	Lais Sousa
Content	Rodrigo Sales
Online Media	Bruno Henrique Teixeira
Online Media	Elaine Neves
Online Media	Gabriela Mansano
广告经理	Júlia Resende
广告经理	Iane Sena
Trade Marketing	Luana Akemi
Trade Marketing	Larissa Pedrozo
Trade Marketing	Vitor Zavatta
创意顾问	Daniel Correa
创意顾问	Eduardo Marques
创意顾问	Manuel Rolim
创意顾问	Marcos Hosken
创意顾问	Ricardo Matos
制作公司	Modernista Creative Producers
导演	Gonzo Llorente
执行制片	Marcelo Monteiro
执行制片	Alexandre Lucas
客户主管	Iara Demartini
客户主管	Nicole Bonnet
Production Creative Director	André Inácio
Production Creative Director	Alexandre Lucas
1st AD	Raquel Reis
2nd AD	Caio Alfieri
摄影指导	Leo Kawabe
制作经理	Pedro Gomes
制作经理	Thais Girotto
Production Director	Gilberto Pereira
制作	Monica Silva
制作	Antonio Marcos
Casting	Alice Wolferson
Casting	Neto Avena
美术指导	Karla Salvoni
Objects Production	Bruna Ramos
Make-Up Artist	Laura La Laina
Makeup Assist	Camila Ahn
Set Production	Clayton Dantas
Post Production / Finishing	Augusto Medeiros
Finishing Assistant	Gabriel Carneiro
剪辑师	Daniel Prync
Color Grade Company	Psycho N' Look
Motion / VFX	Fabio Meira
项目经理	Simone Ferreira
音效制作	OITAVA
音效制作	Flávio Guerra
音效制作	Leo Correia
音效制作	Sílvia Niffinegger
Photography	LUMINI Fotografia
摄影师	Márcio Rodrigues
摄影师	Marco Mendes
Technical Consultant	Instituto Mano Down
Technical Consultant	Bruna Moreira
Technical Consultant	Carolina Mota
Technical Consultant	Dudu do Cavaco
Technical Consultant	Gabriel Leandro
Technical Consultant	Leonardo Gontijo
Technical Consultant	Miia Siqueira
Visual Identity	Ewerton Mokarzel
Visual Identity	Arnaldo Bastos
Visual Identity	Daniel Alencar
Visual Identity	Felipe Luz
Visual Identity	Rodrigo Valdevite
Visual Identity	Lucas Machado
Visual Identity	Julia Bergamo
Visual Identity	Amanda Oliveira
Visual Identity	Felipe Montagnoli
Visual Identity	Gustavo Vasconcelos
Visual Identity	Pedro Silva
Visual Identity	Beatriz Zaidan
Visual Identity	Gianlucca Segato
Visual Identity	Thayná Alves
Visual Identity	Hugo Pinheiro
Visual Identity	Gabriel Porto
3D Illustration	XCAVE Studios
Offline Media	Agência Sophí
Offline Media	Rhayda Rufino