Tara Ford
Creative Director at Whybin\TBWA Group, South Melbourne
South Melbourne, 澳大利亚
标题The First Digital Nation (case study 2)
广告公司
广告战役 The First Digital Nation
广告主 Government of Tuvalu
品牌 Government of Tuvalu
首次发布日期 2023 / 6
行业领域 政府与其他机构
剧情简介 Tuvalu, a low-lying Pacific nation, is facing an impossible challenge. At the current rate of global sea level rise, the entire country will be submerged by 2050.
哲学 Tuvalu’s maritime boundaries, international voting rights, and voice on the world stage are all at risk. Tuvaluan Minister Simon Kofe was scheduled to speak at COP27, the UN Climate Change Conference. Though it was expected to be a typical diplomatic address to assembled delegates and reporters, Minister Kofe used the moment to unveil a radical plan for survival. Tuvalu will become the First Digital Nation, ensuring its sovereignty and ability to govern in the face of a worst-case scenario. During his address at COP27, Minister Kofe outlined the plan, which involves gradually migrating Tuvalu's government services, culture, and history to the cloud.
结果 With a $0 media budget, the project’s launch reached 2.1 billion people. It was covered by 359 global publications, including The New York Times and The Guardian, and trended on TikTok and Twitter. The website received global traffic from 160 countries, 118 in less than 48 hours. This reach turned to action when, days after the announcement, a historic Loss and Damage Fund for nations like Tuvalu was established at COP27. Most importantly, nine nations have agreed to officially recognise Tuvalu’s digital statehood – creating a pathway to sovereignty, that would secure Tuvalu’s maritime boundaries, international voting rights, and place on the world stage.
媒体类别 案例研究
长度
首席创意官
首席创意官
执行创意总监
创意总监
创意总监
美术指导
文案
Head of Production
制作公司
导演
EP/Producer
3D Animation
Music Prod Company

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