标题 | Fuel House Episode 1 - Dallas Fuel |
广告公司 | David&Goliath |
广告战役 | Fuel House |
广告主 | Jack in the Box |
品牌 | Jack in the Box |
首次发布日期 | 2019 / 4 |
行业领域 | 零售、分销及餐馆 |
哲学 | For the second year in a row, Jack in the Box maintains its presence in the rapidly growing esports industry as the primary sponsor of Dallas Fuel, Team Envy’s official Overwatch League esports team. To leverage the burger chain’s position as a sponsor and provide fans with behind-the-scenes access to their favorite players, David&Goliath created “Fuel House,” a six-part animated web series. Each episode features specific themes related to the Dallas Fuel team, gaming and pop culture, that provide layers of relatability and entertainment. For example, one episode sees the players plan an overly ambitious festival on a remote island doomed for failure, another sees them discussing their movie-like superpower ability, while a third features a robot that rises up against its human creators, reminiscent of the omnic crisis from Overwatch. Knowing the one thing that esports fans want most is access to pro players, their heroes, David&Goliath made the first four episodes center around a specific players from Dallas Fuel. New episodes drop each Sunday on multiple digital and social platforms like Gamespot, Reddit and XBOX. It was also timed to coincide with a major event hosted by Dallas Fuel on April 26-27. This event was the first Overwatch League stage held outside of its traditional home in Burbank, California. Jack in the Box brought Fuel House to the event with an interactive experience for fans. The integrated campaign includes digital and experiential, social and .com, endemic and non-endemic elements to create a season-long program that meets millennial gaming fans where they are. |
媒体类别 | Web Film |
长度 | |
Founder & Chairman | David Angelo |
首席创意官 | Bobby Pearce |
执行创意总监 | Steve Yee |
CD/ Art Director | Sheldon Melvin |
CD / Copywriter | Matt Kappler |
美术指导 | Anna Andreen |
文案 | Eddie Klein |
Account Director | Richard Henderson |
客户主管 | Petra Pinsani |
Strategist | Janet Shih |
项目经理 | Amy Chiang |
Director of Broadcast Production | Paul Albanese |
Agency Executive Producer | Kara Pierce |
Agency Senior Producer | Jane Krull |
执行创意总监 | Terry Lee |
Creative Director | Dane Macbeth |
Executive Producer | Josh Libitsky |
Head of Production | Liz Catullo |
Director of Business Development | Anne Pendola |
Producer | Addie Stevenson |
Animation Director | Jake Portman |
Designers | Roger LA |
Animators | Roger LA |
Storyboard Artists | Roger LA |