| 标题 | Artery / Fatty Cigarette |
| 广告公司 | Havas London |
| 广告战役 | Tobacco Control - Department of Health |
| 广告主 | British Heart Foundation |
| 品牌 | British Heart Foundation |
| 首次发布日期 | 2004 / 1 |
| 产品 | Anti-Smoking Message |
| 行业领域 | 反对吸毒、酗酒及吸烟讯息 |
| 剧情简介 | This commercial for British Heart Foundation shows friends having a drink and a cigarette together. Fatty stuff starts dripping out of their cigarettes. Another man in the pub explains that every cigarette we smoke makes this fatty stuff get stuck in our arteries stopping our hearts from working properly. |
| 结果 | Since the Tobacco Control campaign was launched in 2000, over 10,000 lives have been saved. During this time, anti-smoking advertising has quadrupled in effectiveness to become the most powerful trigger to smokers kicking the habit. Its power has been amplified by a new kind of integration: the integration of advertisers. By creating a coalition of brands (BHF, Cancer Research UK and NHS) the Government can wage war on tobacco in a way that is compelling but not oppressive. |
| 媒体类别 | 影视 |
| 长度 | |
| 市场 | 英国 |
| 创意总监 | Nick Hastings |
| 文案 | Liz Whiston |
| 美术指导 | Dave Shelton |
| 广告公司制片 | Simon Devine |
| 制作公司 | Large |
| 导演 | Daniel Kleinman |
| 制片 | Johnnie Frankle |
| 摄影指导 | Stephen Blackman |
| 广告经理 | Nick Adkin |
| 客户企划 | Frank Reitgassl |
| 客户企划 | Kate Waters |
| Deputy Planning Director | Kate Waters |
| 客户主管 | Simon Toaldo |
| 剪辑师 | Steve Gandolfi |