| 标题 | Sample Comic 1 |
| 广告公司 |
Amsterdam Worldwide Group
|
| 广告战役 |
Fantastic Friends
|
| 广告主 |
Madurodam
|
| 品牌 |
Madurodam
|
| 首次发布日期 |
2014 / 4
|
| 剧情简介 | We created animated characters and stories to bring to life the Madurodam experience and add opportunities for brand engagement. These 'Fantastic Friends' have become the new ‘spokeskids’ for Madurodam and are featured in a series of online comic book adventures and Nickelodeon tie-ins, as well as in print and digital executions. More chapters will be added to the Fantastic Friends’ adventures later in the year. |
| 哲学 | Madurodam, a theme park, is one of The Netherland's top 10 attractions but typically only visited once. How do we create a sense of urgency for people to return to the park and turn Madurodam into a ‘love brand’?We developed a new brand strategy, campaign narrative, park attractions and also open up the brand to new merchandising and partnership opportunities. |
| 结果 | Launched in April 2014. Initial results show dramatic, high double-digit, increase in footfall. |
| 媒体类别 |
Branded Content
|
| 更多信息 | http://www.madurodam.nl/en/ |
| 执行创意总监 |
Richard Gorodecky
|
| 文案 |
Rodger Werkhoven
|
| 创意总监 |
Rodger Werkhoven
|
| Strategy |
Man Yong Toh
|
| 客户经理 |
KaMing Kho
|
| 插图 |
Roland MacDonald
|
| 插图 |
Studio 05
|
| Web Design |
Flink
|
