标题 | Baby Bride |
广告公司 | Air, Partner of McCann |
广告战役 | Change Their Destiny |
广告主 | Amnesty International |
品牌 | Amnesty International |
首次发布日期 | 2016 / 4 |
行业领域 | 人权 |
剧情简介 | In Burkina Faso very young girls are forced to marry much older men. After the marriage they are used as slaves and their lives stop, literally and figuratively. Most of these young girls are raped after which they die due to complications during their pregnancy. Amnesty wanted to put pressure on the Burkina Faso government, through a petition, to stop these medieval practices. This resulted in a compelling visual that shows the birth of a young girl in Burkina Faso, already wearing her wedding veil. The visual appeared as a print and on social media. |
媒体类别 | 平面 |
执行创意总监 | Eric Hollander |
创意总监 | Dieter De Ridder |
创意总监 | Joeri Van Den Broeck |
Creation | Sophie De Plecker |
Creation | Joris Luyten |
Graphic Designer | Caroline Manson |
客户经理 | Julie De Smedt |
客户经理 | Louis Gheysens |
客户经理 | Hafsa Smouni |
客户经理 | Pauline Heraly |
摄影师 | Jef Boes |
摄影师 | Initials L.A. |
Photo Retouching | Mieke Genen |