Julie De Smedt
客户经理 at Air, Partner of McCann
Brussels, 比利时
标题Baby Bride
广告公司
广告战役 Change Their Destiny
广告主 Amnesty International
品牌 Amnesty International
首次发布日期 2016 / 4
行业领域 人权
剧情简介 In Burkina Faso very young girls are forced to marry much older men. After the marriage they are used as slaves and their lives stop, literally and figuratively. Most of these young girls are raped after which they die due to complications during their pregnancy.
Amnesty wanted to put pressure on the Burkina Faso government, through a petition, to stop these medieval practices. This resulted in a compelling visual that shows the birth of a young girl in Burkina Faso, already wearing her wedding veil. The visual appeared as a print and on social media. 
媒体类别 平面
执行创意总监
创意总监
创意总监
Creation
Creation
Graphic Designer
客户经理
客户经理
客户经理
客户经理
摄影师
摄影师
Photo Retouching

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