| 标题 | Directed From Memory/Made From Memory |
| 广告公司 | McCann Melbourne |
| 广告战役 | Digital Puppetry |
| 广告主 | Melbourne International Film Festival |
| 品牌 | MIFF |
| 首次发布日期 | 2016 / 7 |
| 行业领域 | 商贸展会、活动及节日 |
| 剧情简介 | The campaign launched with edms and social posts to the festival's existing fan base. To reinvigorate their interest in the festival we asked them for their strongest and favorite film memories from previous festivals. We then announced a social promotion that invited people to submit memories to have them turned into a short film. One memory was selected. Using a production company's equipment, our winner then began remaking his favourite scene from memory. This journey was filmed and used as online content, directing users to book their tickets. The film itself played at the festival's opening night. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 制作公司 | AIRBAG |
| Managing Director | Adrian Mills |
| 首席创意官 | Pat Baron |
| 执行创意总监 | Matt Lawson |
| 文案 | Chesney Payet |
| 文案 | Charles Baylis |
| 美术指导 | Corey Thorn |
| 客户总监 | Alex Haigh |
| 客户总监 | Emma Van Den Berg |
| Social Director | Chris Baker |
| Director of Broadcast | Victoria Conners-Bell |
| 广告公司制片 | Simone Greentree |
| Managing Partner | Adrian Bosich |
| 导演 | Stephen Mccallum |
| 导演 | Keith Groves |
| 摄影指导 | Adam Howden |
| 制片 | Johanna Rayner |
| 剪辑师 | Graeme Pereira |
| 后期制作 | Nick Wright |
| Colorist | Cj Dobson |
| 特效 | Big Photographic |
| 制片 | Alastair Coe |
| 插图画家 | Adrian Johnson |
| 音效制作 | Final Sound |
| 音效制作 | Triple R |
| Sound Designer | Paul Shanahan |
| 音频后期制作 | Laura Hesse |
| 音乐作曲家 | Paul Shanahan |
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