| 标题 | Potable |
| Brief | Restoring drinking water to its former glory; reminding people of the commitment and passion each Veolia employee puts into its production, distribution and treatment... these are the goals of Veolia's first public communications campaign. This campaign marks the beginning of a transparent and virtuous dialogue between the brand and the 26 million French people it serves every day.In France today, we’ve come to expect access to clean drinking water 24 hours a day, 365 days a year because we’ve had this service for decades. Through our " Potable !" - or “Drinkable!” - campaign, we wanted to highlight the commitment and expertise of the Veolia women and men who make this vital service available every day.In French, “potable” means "potable drinking water," but in French everyday language it also means "acceptable," "adequate," "not too bad," or "so so." |
| 广告公司 | Havas Paris |
| 广告战役 | Potable |
| 广告主 | Veolia Environnement |
| 品牌 | Veolia Eau |
| Posted | 11月 2018 |
| 行业领域 | 水、电及煤气服务，公用事业 |
| 剧情简介 | Drinking water is part of our daily lives. All you have to do is turn a faucet and it flows where you want, when you want, and in unlimited quantities. Yet behind this trivial act, thousands of women and men at Veolia are joining forces to make this technological and human feat possible. |
| 媒体类别 | 电视 |
| General Director | Frédéric Van Heems |
| Communications Director | Laurent Obadia |
| Communications Director,France | Romain Prudent |
| Communication director | Stephanie Avenard |
| Communication responsible | Laure Antoni |
| Vice President (VP) | Yffic Nouvellon |
| Partner | Charlotte Dollot |
| Consultant | Justine Condamine |
| Junior consultant | Marie Averseng |
| 创意总监 | Christophe Coffre |
| 文案 | Constantin de La Borde |
| 美术指导 | Benoît Pinon |
| TV Production | Muriel Allegrini |
| Producer | Corinne Dutoit-Costa |
| Director | David Bertram |
| Production (Agency) | Standard Film |
| 音效 | Hercules HRCLS |
More Work
SEE ALLTenders
- 品牌:
- KFC
- 广告公司:
- Havas Paris
Colonel
- 品牌:
- KFC
- 广告公司:
- Havas Paris
Kentucky
- 品牌:
- KFC
- 广告公司:
- Havas Paris
Boxmaster
- 品牌:
- KFC
- 广告公司:
- Havas Paris