| 标题 | #JoinTheHerd (100s) |
| 广告公司 | Grey London |
| 广告战役 | #jointheherd |
| 广告主 | Wildaid |
| 品牌 | Wildaid |
| Posted | 10月 2017 |
| 行业领域 | 机构/公益组织/非盈利组织 |
| 广告口号 | Elefants are worth more alive than dead |
| 剧情简介 | Between 2007 and 2014, 30% of Africa’s elephants were wiped out, largely due to poaching for ivory. This is a story about how the NGO WildAid and a creative agency brought about legislation to end the multi-billion dollar ivory trade. By raising awareness of the elephant’s plight and getting hundreds of conservation and wildlife NGOs as well as the public to join the cause, the ivory trade was put on top of the CITES 2016 agenda. As a result four separate UN resolutions were passed committing member states to banning domestic ivory sales. |
| 媒体类别 | 影视 |
| 长度 | |
| 执行创意总监 | Ben Clapp |
| 创意总监 | Andy Lockley |
| 设计师 | Beatriz Coias |
| 剪辑师 | Simon Wye |
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