| 标题 | Label of Love |
| 广告公司 | ROSA PARIS |
| 广告战役 | Label of Love |
| 广告主 | Monoprix |
| 品牌 | Monoprix |
| 首次发布日期 | 2017 / 5 |
| 行业领域 | 百货公司、超市 |
| 广告口号 (原始语言) | Au coeur de votre vie depuis 85 ans |
| 剧情简介 | French people are familiar with the amusing labels on goods from Monoprix stores. Here, a young boy cuts them up and turns them into messages for a girl he's got a crush on at school. She's obviously touched, but one day she disappears. Years later, at college, he see her again, and immediately dashes off to Monoprix. Better "latte" than never. Boy meets girl. Boy falls in love. Boy sends letters declaring his love. French retailer Monoprix puts its own spin on a classic love story, using the play-on-words, tongue-in-cheek slogans printed on its packaging. These jokes have become a beloved part of French pop culture over the years, making this TV spot really hit home for French audiences. So does love win? The viewers are left to decide: the brand created 13 alternate endings on a dedicated site. |
| 媒体类别 | 影视 |
| 长度 | |
| Brand Director | Nicolas Gobert |
| 战略企划总监 | Sacha Lacroix |
| 文案 | Louise Mussot |
| 美术指导 | Cerise Leclerc |
| Marketing Director | Florence Chaffiotte |
| Strategy Director | Jean-Patrick Chiquiar |
| 首席创意官 | Gilles Fichteberg |
| 首席创意官 | Jean-Francois Sacco |
| Associate Director | Quentin Labat |
| TV Production | Adélaïde Samani |
| 战略企划 | Alexandre RIBICHESU |
| Communications Director | Marion Denonfoux |
| Marketing Manager | Cosima Damas |
| 客户总监 | Bérengère Puch |
| 客户经理 | Marine Dachary |
| 音效制作 | Schmooze |
| 后期制作 | Mathematic |
| 制作公司 | Insurrection |
| 导演 | Thirty Two |
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