标题 | La historia real de un tío cojonudo |
广告公司 | Proximity Madrid |
广告战役 | #DiaDelCrucerista |
广告主 | PULLMANTUR CRUISES, S.L. |
品牌 | Pullmantur Cruises |
首次发布日期 | 2017 / 12 |
行业领域 | 文化、休闲及体育 |
哲学 | Antonio Benedico is a 93-year-old cruise-goer who had been on 32 cruises with Pullmantur over the past 7 years. Then his doctor advised him that he had better stay at home for health reasons. If Antonio couldn’t leave home, we would transform one of our cabins for him so he could do what he most loved to do in the world: travel with Pullmantur. |
结果 | More than 7 million views on YouTube, 2.5 million on Facebook and more than 1 million on Twitter. |
媒体类别 | 影视 |
长度 | |
执行创意总监 | Susana Pérez |
Creative director | David Vijil |
Copy | Sacramento Martinez |
Copy | Marina del Olmo |
美术指导 | Arturo Sánchez |
美术指导 | Susana Ramírez |