| 标题 | The Scottish Gentle-Man |
| 广告公司 | Leo Burnett |
| 广告战役 | The Old Spice #GentleManHunt |
| 广告主 | Procter & Gamble |
| 品牌 | Old Spice |
| 首次发布日期 | 2013 / 12 |
| 行业领域 | 沐浴乳，浴液 |
| 哲学 | The face of Old Spice and legendary man’s man, Isaiah Mustafa, is coming to the UK to go on a nationwide ‘Gentleman Hunt’. Isaiah is embarking on a fact-finding mission across the UK to find out what makes the UK man so manly. The UK is a diverse place, made up of many regions all with their own unique gentlemanly idiosyncrasies and characteristics. However, what unites them is that the UK male has something unique, something that no other man in the world can truly claim, the ability to be a GENTLE-MAN. It is quintessentially British, and from this day forth, Old Spice is empowering every single male in the UK to become the man they could be; The GENTLE-MAN. |
| 媒体类别 | Web Film |
| 长度 | |
| 广告经理 | Guillaume Charles |
| 文案 | Ben Newman |
| 美术指导 | Milo Williams |
| 客户企划 | Paolo Nieddu |
| 媒介公司 | SMV |
| 媒介企划 | James Thomas |
| 制作公司 | Unit9 |
| 导演 | Michael Sugarman |
| 剪辑师 | Sam Bailey |
| 制作公司制片 | Giles Smith |
| 音效 | Toolshed |
| 着色 | Dan Moran |
| 后期制作 | Smoke & Mirrors |
| 特效 | Richard Payne |
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