| 标题 | Rainbow blood |
| Brief | Giving blood saves lives.Therefore, it is important that as many people as possible do so.However, in Peru if you're gay, your blood is not accepted.State medical centers use a form that discards the LGBT community, naming them an at-risk group along with prostitutes, ex-convicts and drug addicts who are highly likely to have an STD.To change this, the RAINBOWBLOOD movement was born under the care of the organizations PRESENTE and ATH.To generate conversation, different people from the community who had been rejected as donors underwent STD tests.Influential figures, politicians and journalists were sent the results in empty blood bags to demonstrate that these people are considered healthy donors under the WHO criteria.The bag contained a very simple message: "My blood could have been in this bag and save life but it was rejected." |
| 广告公司 | McCann Lima |
| 广告战役 | Rainbow blood |
| 广告主 | AIDS Healthcare Foundation (AHF) |
| 品牌 | PRESENTE |
| Posted | 2月 2019 |
| 行业领域 | 种族、族裔、民族及残障意识 |
| 剧情简介 | AIDS Healthcare Foundation (AHF): is a global nonprofit organization providing cutting-edge medicine and advocacy to over 1,000,000 people in 41 countries.PRESENTE: Is a NGO that has the objective of increase the information about LGBTIQ people in Peruvian society and encourage full recognition of our rights. |
| 媒体类别 | 影视 |
| 创意总监 | Christian Caldwell |
| 创意总监 | Mauricio Fernández-Maldonado |
| 文案 | Christian Caldwell |
| 美术指导 | Fernando Valladares |
| 制作公司 | Saturno |
| 广告公司制片 | Alonso Palomino |
| 广告公司制片 | Andre de la Torre |
| PR Agency | La Esquina |
| Strategy/Planning | Rodrigo Revoredo |
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