| 标题 | Electricity |
| 广告公司 | DDB Chicago |
| 广告战役 | Wonders of the 1893 World's Fair |
| 广告主 | The Field Museum |
| 品牌 | The Field Museum |
| Posted | 12月 2013 |
| 行业领域 | 博物馆与古迹 |
| 广告口号 | See what she saw, the wonders of the 1893 World's Fair. |
| 剧情简介 | The campaign promotes the Field Museum’s current exhibit marking the 120th anniversary of the 1893 Chicago World's Fair and featuring artifacts from the landmark event. Electricity shows a woman gazing at a mammoth dynamo as an electrical arc causes her hair to stand on end “See what she saw!” exhorts the voiceover, “The wonders of the 1893 World’s Fair.” |
| 结果 | Filmworkers VFX Director Rob Churchill directed the spots. The boy and the woman seen in the foregrounds of the two ads were costumed actors. The background environments were constructed from historical still photographs and CGI elements. Churchill used a series of archival photos to create the Exposition grounds and a computer editing system to arrange them in 3D space. Virtual camera movement created the illusion that the boy is rising in the air with the Ferris wheel. |
| 媒体类别 | 电视 |
| 长度 | |
| 创意总监 | Karin Rose |
| 创意总监 | MaryBeth Adduci |
| 创意总监 | Warren Frost |
| 创意总监 | Nathan Monteith |
| 创意总监 | Cori Donohoe |
| 广告公司制片 | Jenny Hoffman |
| Business Director | Polly Poulos |
| 客户总监 | Brandon Scharold |
| 客户经理 | John Schroeder |
| 制作公司 | Filmworkers Club |
| 后期制作 | Filmworkers Club |
| 导演 | Rob Churchill |
| 特效 | Rob Churchill |
| 执行制片 | Lisa Long |
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