| 标题 | The Glass Car - Join The Pact |
| 广告公司 | iris |
| 广告战役 | The Glass Car - Join The Pact |
| 广告主 | Diageo |
| 品牌 | Johnnie Walker |
| 首次发布日期 | 2013 / 11 |
| 行业领域 | 含酒精类饮料 |
| 广告口号 | Responsible drinking with Formula 1 stars |
| 剧情简介 | Johnnie Walker sponsors the Vodafone Mercedes McLaren Formula 1 team. To make this sponsorship accessible to our drinkers, we created branded content, parties and promotions inspired by driver Jenson Button's affluent lifestyle. |
| 哲学 | This sponsorship was coupled with a rebooted 'Join the Pact' campaign - a commitment to never drink and drive. Our powerful Glass Car film, alongside F1 drivers Mika Häkkinen and Sergio Perez launched the campaign with a promise of one million kilometres of safe rides home from the brand. The centerpiece of the film is a full-scale reconstruction of the 2013 McLaren MP4-28 Formula One car made from Johnnie Walker whisky tumblers. In the film the car dramatically shatters, serving as a powerful reminder of the fragility of human life. |
| 结果 | 4M+ Engagements with our branded content and digital platforms worldwide. $1M PR value from the #imNOTdriving launch at Singapore GP 100K KM of safe rides home already provided in Asia. £170M Viewers in 150 countries - equivalent to £41m in media value. |
| 媒体类别 | 电视 |
| 长度 | |
| Soundtrack | Echolab |
| 更多信息 | www.jointhepact.com/theglasscar |
| 执行创意总监 | Grant Hunter |
| 导演 | Russell Appleford |
| 制片 | Louise Oliver |
| 创意组长 | jonathan Cockett |
| 广告公司制片 | Prema Techinamurthi |
| 美术指导 | Shawn Foo |
| 剪辑师 | Peter Booth |
| 音效设计公司 | gavin little |
| 客户主管 | cheryl chan |
| 战略企划 | paul gage |
| 客户总监 | hannah dogger |
| 录音室 | Richard Martin |
| 动画 | garret honn & victor erez |
| 动画 | Russell Appleford |
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