|广告主||Australian Defence Force|
|品牌||Australian Defence Force|
|哲学|| To maintain capabilities in line with innovations in technology, the Australian Defence Force (ADF) needs to recruit smart thinkers.|
The problem is the next generation doesn’t see the military as a smart career.
Their misconceptions are often based on the entertainment they see, which shows the military as being all about combat. The truth is the ADF is a progressive military with over 200 job roles, not just combat. So before we can recruit them, we have to change their perceptions.
Category 5 is a true VR experience that puts potential candidates’ problem-solving skills and misconceptions to the test. And as players learn about us, we learn about them, through real-time data analysis. Based on how they play, the data is used to generate unique in-game job recommendations, personalise post-game communications, and give specialist recruiters the ability to single out higher-value candidates sooner.
More than a VR experience, Category 5 is a next-generation recruitment platform that doesn’t just reach the new generation, it changes their perceptions about a career in the military.
|Account Director||Tim Barrett|
|Digital Account Director||Christina Werakso|
|Digital Strategy Director||Bohdi Lewis|
|Managing Director||Dan Smith|
|Digital Creative Director||Gustavo Vampre|
|Digital Creative Director||Josh Bryer|
|Head of Design||Darren Cole|
|Print Team Lead||Thea Clausen|
|Director of Applied Technology||Emad Tahtouh|
|Development Lead||Hamish Pain|
|Game Design||Hamish Pain|
|Visual Lead||Andrew Timms|
|Game Design||Andrew Timms|
|Technology Production Assistant||Cara Szabo|
|Applied Technologist||Patrick Barnes|
|3D Artist||Benjamin Bray|
|3D Artist||James Hurlock|
|3D Artist||Tyler Hinde|
|VFX Artist||Jonte Wendt|
|VFX Artist||Quade Biddle|
|音效设计公司||Nylon Studios Sydney|
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