Gustavo Vampre
创意总监 at Deloitte Digtal
Sydney, 澳大利亚
标题VRecruitment
广告公司
广告战役 VRecruitment
广告主 Australian Defence Force
品牌 Australian Defence Force
Posted11月 2017
行业领域 政府、军队及警察招募
哲学 To maintain capabilities in line with innovations in technology, the Australian Defence Force (ADF) needs to recruit smart thinkers.

The problem is the next generation doesn’t see the military as a smart career.

Their misconceptions are often based on the entertainment they see, which shows the military as being all about combat. The truth is the ADF is a progressive military with over 200 job roles, not just combat. So before we can recruit them, we have to change their perceptions.

Category 5 is a true VR experience that puts potential candidates’ problem-solving skills and misconceptions to the test. And as players learn about us, we learn about them, through real-time data analysis. Based on how they play, the data is used to generate unique in-game job recommendations, personalise post-game communications, and give specialist recruiters the ability to single out higher-value candidates sooner.

More than a VR experience, Category 5 is a next-generation recruitment platform that doesn’t just reach the new generation, it changes their perceptions about a career in the military.
媒体类别 互动
长度
Agency
Account Director
Digital Account Director
客户经理
Digital Strategy Director
Strategist
Managing Director
执行创意总监
执行创意总监
Digital Creative Director
Digital Creative Director
文案
美术指导
Head of Design
Designer
Deisgner
Deisgner
Print Team Lead
Producer
Director of Applied Technology
Development Lead
Game Design
Visual Lead
Game Design
Technology Production Assistant
Applied Technologist
Developer
3D Artist
3D Artist
3D Artist
VFX Artist
VFX Artist
音效设计公司
音频工程师

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