DWP - "Somewhere out there"

M&C Saatchi Group

M&C Saatchi Group Global

4337

该广告属于ACT Responsible项目展品

品牌: DWP
国家: 英国

广告主: Department for Work and Pensions

标题	Somewhere out there
广告公司	M&C Saatchi Group
广告战役	Somewhere out there
广告主	Department for Work and Pensions
品牌	DWP
首次发布日期	2021 / 7
行业领域	政府与其他机构
哲学	As the labour market recovers from the impact of the Coronavirus pandemic in the UK, DWP has partnered with M&C Saatchi to develop a campaign helping jobseekers, those on furlough and ‘the worried working’ to see their strengths differently, and encourage them to discover support, training and advice on finding their next opportunity. Based on the insight that many jobseekers feel lost in the current labour market, but are keen to put their strengths to work, “Somewhere out there” encourages people to find what they are looking for from work rather than focusing solely on gaining employment. The line “We’ll help you find it” positions JobHelp as the tool that can help you find whatever “it” is for you – whether that’s support, training or a new role. The simple pleasures we gain from work, like a new mate or a payday treat, fulfil lots of emotional needs, so helping people find work is also helping them find self-esteem, comradery, financial security and pride. Searching JobHelp is an opportunity for discovery and reminds people they have options, including a job they never even knew existed.
媒体类别	Integrated Media/360 Activation
长度	46 seconds
音效设计公司	Wave Studios
制作公司	Academy Films
导演	Vince Squibb
客户经理	Christian Davis
客户经理	Tabby Powell-Tuck
客户经理	Siri Montague
执行创意总监	Matt Lee
创意团队	Jon Fox
创意团队	Greg Milbourne
Senior Film Producer	Gareth Williams
Creative Producer	Ed Day
执行制片	Simon Cooper
制作公司制片	Ash Lockmun
Line Producer	Dave Birchall
Production Coordinator	Callum Crozier
Line Producer	Skye Goulding
Casting	Claire Catterson
摄影指导	Alex Melman
制作设计师	Jane Carroll
Costume Designer	Steven Spencer
剪辑师	Paul Watts
Edit House	The Quarry
Edit Producer	Tor Adams
Sound Designer	Parv Thind
Sound Producer	Rebecca Boswell
后期制作	Youngster
Colorist	Seamus O’Kane
后期制作	Ian Harland
Hair & Make-Up Artist	Louise McCann