Gatorade - "#SponsoredByGatorade"

DLV BBDO

DLV BBDO Roma, 意大利

8587

品牌: Gatorade
国家: 意大利

广告主: Stokely-Van Camp

标题	#SponsoredByGatorade
广告公司	DLV BBDO
广告战役	#SponsoredByGatorade
广告主	Stokely-Van Camp
品牌	Gatorade
首次发布日期	2015 / 10
行业领域	软饮料，奎宁水
广告口号	The more you sweat. The more you get
剧情简介	#SponsoredByGatorade is a unique sponsor program on your smartphone that encourages and rewards the athlete in you to keep training.
哲学	From sponsor of the best to sponsor who deserve. #SponsoredByGatoradeA unique sponsor program on your smartphone that encourages and rewards the athlete in you to keep training.By connecting all you sport devices to Sponsored By Gatorade, every time you work out you collect Gatorade points, which can be redeemed for 4 levels of rewards to support you and stay active on the program.
问题	Every year millions of people start training with the best of intentions.Unfortunately, 73% of them will drop out any sport activities within 6 weeks.How to keep them motivated?
结果	In 4 months4.510.591 minutes workout53.283 benefit claimed736.000 participants86% of registered athletes keep training after 6 weeks.
媒体类别	Integrated Media/360 Activation
长度	122 seconds
更多信息	https://www.sponsoredbygatorade.it/
执行创意总监	Federico Pepe
执行创意总监	Stefania Siani
创意总监	Michele Picci
Head of TV	Alessandro Pancotti
文案	Dario Lo Nardo
创意总监	Andrea Jaccarino
创意总监	Emanuele Viora
美术指导	Vittorio Perotti
设计师	Vittorio Perotti
客户主管	Lucia Scaffardi
项目经理	Francesco Loprete
Graphic Designer	Luca Torresan
战略企划	Corinna Bonfanti
客户总监	Daria D'Angelo
UX Designer	Vincenzo Radice
Web Developer	Filippo Sarzana
项目经理	Alessandro Peroncini
项目经理	Alessandro Musciolà
Creative Producer	Melina Mignani
剪辑师	Federico Maccagni