标题 | Blowing in the Wind |
广告公司 | Åkestam Holst /NoA |
广告战役 | Blowing in the Wind |
广告主 | Apotek Hjärtat |
品牌 | Apotek Hjärtat |
首次发布日期 | 2014 / 3 |
行业领域 | 卫生及个人护理产品 |
广告口号 | A schampoo truly bringing hair to life |
剧情简介 | Pharmacy blows life into a digital screen To introduce a new line of hair products, the pharmacy Apotek Hjärtat decided to give the subway commuters in Stockholm a bit of a surprise: We equipped the digital screens on the platform with ultra sonic sensors – smart little devices that abled us to monitor the train’s arrival. Upon arrival the short filmclip on the screen changed, from beauty pic to hair blowing in the wind. A schampoo truly bringing hair to life. |
媒体类别 | Digital Billboard/Poster |
长度 | |
市场 | 瑞典 |
创意总监 | Andreas Ullenius |
文案 | Mariette Glodeck |
美术指导 | Lars Bæcklund |
客户总监 | Sara Clewemar |
客户经理 | Jennie Strinnhed |
Graphic Designer | Lotta Person |
Graphic Designer | Jens Sjobergh |
动作设计 | Nisse Axman |
数字制片 | Sofia Swedenborg |
Other | Anne-Lie Karl |
摄影师 | Elisabeth Frang |
制作公司 | STOPP/STLHM |
客户主任 | Fredrik Kullberg |