| 标题 | The Home Weather Machine |
| 广告公司 | Robert/Boisen & Like-minded A/S |
| 广告战役 | The Home Weather Machine |
| 广告主 | Spies Travels |
| 品牌 | Spies Travels |
| 首次发布日期 | 2018 / 2 |
| 行业领域 | 运输、旅行及旅游 |
| 广告口号 | Holidays you don't want to leave |
| 剧情简介 | After the rather successful Do it for Denmark campaigns (https://bit.ly/2GL2zA7), our client Spies Travels (Thomas Cook) wanted to do something completely new. The result was an interactive outdoor that reminded holiday-goers just how lucky they were to be on vacation, and not back home in the cold. Introducing The Home Weather Machine: A special-build weather simulator capable of replication any kind of bad weather using real time weather data from back home. When the danes go on vacation, they enjoy it alot more, knowing that the weather back home is bad. Because when you live in the cold north, the weather means everything. When we say that the Danish summer is the best day of the year, it’s not really a joke. This might be one of the reasons why we love to travel to exotic destinations. Even during the summer. A new survey shows that 47% of the danes admit, they enjoy their holidays a lot more when the weather back home is bad. This feeling is called Shadenfreude: “The experience of pleasure, joy, or self-satisfaction that comes from learning or witnessing the troubles, failures, or humiliation of another”. Solution: Since people were already checking the weather report back home while on vacation, we decided to take it a step further. It’s one thing is to see a weather report, but another thing entirely to feel it on your own body. So we invited people to experience their actual home weather on an exotic beach in Thailand. By entering their home town, the machine could replicate the actual home weather using real time data from an online weather service. The computer then translated the data into a simulation with all kinds of bad weather from rain and wind to thunder and lightning, fog and snow. We also added a little extra rainwater all the way from Denmark to make the experience even more authentic. We turned the event into a film, and hopefully it will inspire people to book their next holiday and escape the home weather. |
| 媒体类别 | Interactive Outdoor Experience |
| 长度 | |
| 更多信息 | www.spies.dk |
| 广告经理 | Spies Travels |
| Advertising Agency | Robert/Boisen & Like-minded A/S |
| Creative Strategy | Søren Christensen |
| 客户总监 | Gitte Andersen |
| 创意总监 | Heinrich Vejlgaard |
| Senior Creative | René Sohn Kammersgaard |
| 制作公司 | Playground Marketing |
| 制作公司 | Gobsmack Productions |
| 制作公司 | Bacon |
| Media/PR agency | OATH Copenhagen |
| PR Agency | Radius Kommunikation |