MEDB RIORDAN
MD at Academy
London, 英国
标题Stories of Secondary
广告公司
广告战役 If I had more time
广告主 Breast Cancer Now
品牌 Breast Cancer Now
首次发布日期 2023 / 10
行业领域 疾病认知、救助机构
哲学 BMB has created a short film exploring what life is like for those who are living with secondary breast cancer for Breast Cancer Now, the UK’s leading breast cancer research and support charity, to mark the end of Breast Cancer Awareness Month. Secondary breast cancer is when cancer cells spread from the breast to other parts of the body. When this happens, the cancer can be treated, but it cannot be cured. Breast cancer is affecting more of us than ever before. And each month in the UK, around 1,000 people die from secondary breast cancer. That’s someone dying every 45 minutes. There are now approximately 61,000 people living with secondary breast cancer in the UK, each with their own individual story to tell, but, as Breast Cancer Now has heard from many people living with the disease, they often feel overlooked within the community. This five-minute film, Stories of Secondary, gives us a rare opportunity to put the limelight on nine incredible women living with the disease. No two secondary breast cancer experiences are the same. In this new short film, women from a diverse range of backgrounds share a rare insight into what it’s like to live with an incurable disease. The film includes previously unseen material from interviews conducted for BMB and Breast Cancer Now’s latest ad campaign, ‘If I had more time’, which broke in late September. The film is also intended to highlight the hope that life-changing research into the disease can bring and Breast Cancer Now’s dedication, through its world-class research, to give more time to those who receive an incurable diagnosis. The urgent need for this research is further highlighted by the fact that one of the cast members, Patricia Swannell, sadly died just weeks after taking part in the campaign. Patricia dedicated the last years of her life to campaigning to raise awareness of the signs and symptoms of secondary breast cancer, so more people could be diagnosed sooner and start treatment before the disease progresses further. The film is lovingly dedicated to her memory.
媒体类别 Web Film
长度
Offline Editing House / Offline Post House
后期制作
Audio Online Production
广告经理
广告经理
广告经理
广告经理
广告经理
广告经理
广告经理
广告经理
首席创意官
创意总监
Creative Copywriter
美术指导
广告公司执行制片
广告公司制片
Business Director
客户总监
客户经理
Senior Strategist
制作公司
导演
Managing Director/ Executive Producer
制片
制作经理
Production Assistant
摄影指导
1st AC
2nd AC
DIT
Gaffer
Electrician
Sound Recordist
Camera Car Driver
Minibus Driver
Minibus Driver
Offline Post Producer
剪辑师
Colorist
Post-production Producer
Sound Designer
Sound Producer
Sound Producer

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