| 标题 | N4TURE'S NUMB3R5 |
| 广告公司 | Accenture Song (formerly Kolle Rebbe) |
| 广告战役 | N4TURE'S NUMB3R5 |
| 广告主 | WWF |
| 品牌 | WWF |
| Posted | 6月 2022 |
| 行业领域 | 环境与动物问题 |
| 剧情简介 | Sheer climate statistics have become a background noise lacking an emotional charge. The question then becomes how can climate data be presented in a more impactful way?With visualisations that let nature speak for itself: A melting iceberg depicts the loss of the Arctic ice area. A menacing wildfire shows the trend of globally rising temperatures. And a shrinking rainforest presents the statistics of annual tropical tree cover loss. In this way, the unsettling numbers of the climate crisis can feel unsettling once more.A national awareness campaign for the WWF turned the 2021 German federal elections into climate change elections. Using complex 3D imagery that accurately represents data from NASA and the World Research Institute we created dramatic visualisations that translated brainy statistics into a language our hearts can understand. The results? Up to all of us. Let’s act now! |
| 媒体类别 | 案例研究 |
| 长度 | |
| 后期制作 | Mackevision Medien Design GmbH |
| 美术指导 | Sebastian Haus |
| 媒介公司 | Crossmedia GmbH Agentur für Mediaberatung |
| 文案 | Max Wort |
| 执行创意总监 | Andreas Brunsch |
| 执行创意总监 | Steffen Bärenfänger |
| 制片 | Kathrin Kleyh |
| 制片 | Giulia Sanna |
| Head of Production | Tobias Lawrenz |
| 3D Lead | Malte Lauinger |
| 客户经理 | Franziska Rist |
| 客户经理 | Carolin Rieke |
| Art Buyer | Vanessa Rüsch |
| Art Buyer | Stella Herbolzheimer |
| Art Buyer | Alice Feja |
| 音频工程师 | Klaas Nocken |
| Compositing | Daniel Beckmann |
| Creative Lead | Martin Terhart |
| Campaign Director | Almuth Gaitzsch |
| Graphic Designer | Luis Pombo |
| Managing Director, Creation | Fabian Frese |
| Photo Post Production | Martin Piechotta |
| 制作经理 | Sascha Bugai |
| Senior Campaigner | Svenja Roth |
| 画外音 | Jessica McIntyre |
| Concept / Editing | Julian Jacobi |
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- 品牌:
- PETA
- 广告公司:
- Grabarz & Partner
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- 品牌:
- PETA