标题 | Ukraine Donation 2 |
广告公司 | The Public House |
广告战役 | Innocence Is in the Firing Line |
广告主 | UNICEF |
品牌 | UNICEF Ireland |
Posted | 7月 2022 |
行业领域 | 机构/公益组织/非盈利组织 |
剧情简介 | The Public House have launched a harrowing advertising campaign pulling on heart and purse strings for UNICEF Ireland’s Ukraine Appeal. The hard-hitting campaign examines the current ‘state of play’ for children of Ukraine, with a sound design driven radio spot which sets up the innocent scene of young children ‘playing soldiers’ and violently interrupts them with the real sounds of the weapons they imitate. The juxtaposition is stark, the contrast is visceral, the effect is lasting. |
媒体类别 | 平面 |
Executive Creative Director | Colin Hart |
Senior Copywriter | Mikey Curran |
Retouching Studio | Floss creatives |
Photographer | Liam Murphy |